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Unified User Profile

Unified User Profile. What is UUP?. Unified Service for Capturing and Storing Users Profile. Behaviors. Goals. Attitudes. Flexible ,BIG Data , Scalable. Flexible : Store Structured As Well Non Structured Data S calable : Petabyte level U ser Social Graph

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Unified User Profile

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  1. Unified User Profile

  2. What is UUP?

  3. Unified Service for Capturing and Storing Users Profile Behaviors Goals Attitudes

  4. Flexible ,BIG Data , Scalable • Flexible : Store Structured As Well Non Structured Data • Scalable : Petabyte level • User Social Graph • Analytics : Real-time and Offline Map Reduce • Social: Open Social Compliant ,develop social apps • Easy Integrate : As IDAM Extension REST API

  5. Complete User Profile What the user says Userdata What the user is worth What the user does • CRM data • User Social Graph • User Demographics • Site traffic analysis • CRM data • DATA by applications/services • User social Activities

  6. Profile Overview User Behavior Understand how people will actually use the site Marketing Sell to people Age Behaviors Income Goals Gender Otherdemographics Attitudes Understand how people will actually use our offering

  7. UUP What We Can Do with it ? UUP for Strategy Framework for business decisions,offerings, channel usage, features UUP for Marketing Framework for marketing campaigns, branding, Advtsmessaging, market research , LBS, Recommendation , User Social graph UUP for Product Design Information architecture, interaction design, visual design, content development, user testing

  8. Proposed Implementation Strategy

  9. UUP Stack

  10. Write Social App for all ???

  11. Write once run on all !

  12. OpenSocial in Production

  13. Default Profile Data ..Extensible

  14. Store User and APP data easily

  15. REST Examples

  16. Extend With Custom data store

  17. Container Classes to Extend

  18. Develop Social Aps and Use Existing!

  19. Architecture

  20. Proposed Architecture

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