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Five Tools for Successful Program Proposals

Bruce Rindler, Associate Director Ron Clark, Senior Lecturer. Five Tools for Successful Program Proposals. Introduction. CELOP / Boston University Introducing the Presenters Workshop Overview Set of tools Presentation + Practice. The Five Tools. #1 Program Proposal Process Diagram

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Five Tools for Successful Program Proposals

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  1. Bruce Rindler, Associate Director Ron Clark, Senior Lecturer Five Tools for Successful Program Proposals

  2. TESOL 2011: Five Tools for Successful Program Proposals Introduction • CELOP / Boston University • Introducing the Presenters • Workshop Overview • Set of tools • Presentation + Practice

  3. TESOL 2011: Five Tools for Successful Program Proposals The Five Tools #1 Program Proposal Process Diagram #2 SWOT Analysis #3 Ansoff Matrix #4 Internal Proposal Review Form #5 Proposal Checklist

  4. TESOL 2011: Five Tools for Successful Program Proposals Enrollment 1976 2010 CELOP Enrollment 1976 - 2010 Total Over 35 Years = 48,030 Students

  5. TESOL 2011: Five Tools for Successful Program Proposals Program Categories • Mostly Integrated • Off-cycle • Professional Programs • Off-site • On-line • Tutorials

  6. Foundation Year Programs for Turkish and Saudi universities Study Abroad Programs for Japanese university students English Enrichment Program for Mexican university professors TESOL 2011: Five Tools for Successful Program Proposals Mostly Integrated

  7. Community service for a Japanese university American culture modules for German university TEFL students ASL for a Japanese university Academic orientation for Fulbright scholars Sheltered business course for Italian university TESOL 2011: Five Tools for Successful Program Proposals Off-Cycle - Short-term Language Plus

  8. EFL teacher training for Ministry of Education Taiwan Teacher training for Comunidad de Madrid bilingual teacher initiative ITF training for graduate students at BU CALL training for Boston TESOL professionals TESOL 2011: Five Tools for Successful Program Proposals Professional Programs

  9. English training for professors at university in Colombia Legal English training for lawyers in Japan Teacher training in St. Petersburg, Russia English training for lab workers at BU Medical Center Writing course for students at BU School of Public Health TESOL 2011: Five Tools for Successful Program Proposals Off-Site

  10. On-line course in English for health and medical professionals (developed but never ran) On-line writing support course for CELOP graduates (pilot, not repeated) TESOL 2011: Five Tools for Successful Program Proposals On-Line

  11. Executive training Foreign diplomats and dignitaries Special needs students TESOL 2011: Five Tools for Successful Program Proposals Tutorials

  12. TESOL 2011: Five Tools for Successful Program Proposals Sure we can do that! (Can’t we?) Only if you have a plan.

  13. TESOL 2011: Five Tools for Successful Program Proposals Tool #1: Program Proposal Process 

  14. TESOL 2011: Five Tools for Successful Program Proposals How do you know what to do? The light goes on? You read it in a book?

  15. TESOL 2011: Five Tools for Successful Program Proposals Tool #2: Idea Development SWOT Analysis Strengths Weaknesses Opportunities Threats

  16. TESOL 2011: Five Tools for Successful Program Proposals Tool #2: SWOT Analysis - Strengths • City of Boston • Boston University - integrated • 30+ years of experience • CEA Accreditation • Diversity of population • Well-developed IT resources • Faculty with strong credentials

  17. TESOL 2011: Five Tools for Successful Program Proposals Tool #2: SWOT Analysis - Weaknesses • Part of large organization • Bureaucratic imperatives • Financial restrictions • Decision-making system • Older faculty • Spread thin • Limited space

  18. TESOL 2011: Five Tools for Successful Program Proposals Tool #2: SWOT Analysis – Opportunities • Political unrest • Saudi scholarship programs • Obama/Japanese agreement • UK/Australia cutting back • Chinese student explosion • New university provost

  19. TESOL 2011: Five Tools for Successful Program Proposals Tool #2: SWOT Analysis – Threats • Political unrest • New university Provost • Competition from lower cost options • English instruction moving overseas • SEVIS implementation • Many eggs in two baskets

  20. TESOL 2011: Five Tools for Successful Program Proposals Tool #2: SWOT Analysis Activity Strengths Weaknesses Threats Opportunities

  21. TESOL 2011: Five Tools for Successful Program Proposals Draft a Proposal THE PROGRAM

  22. TESOL 2011: Five Tools for Successful Program Proposals Tool #3: Ansoff Matrix - Establish a direction

  23. TESOL 2011: Five Tools for Successful Program Proposals Tool #3: Ansoff Matrix Market Penetration Keep, defend, nurture current programs and clients Proposals would: Enhance quality and services Add new building or staff Renovate curriculum

  24. TESOL 2011: Five Tools for Successful Program Proposals Tool #3: Ansoff Matrix New Product Development Study Abroad at BU English for Science and Technology Test preparation On-line post-graduation tutor

  25. TESOL 2011: Five Tools for Successful Program Proposals Tool #3: Ansoff Matrix New Markets Brazil Kazakhstan Untapped BU departments US universities without IEPs

  26. TESOL 2011: Five Tools for Successful Program Proposals Tool #3: Ansoff Matrix Diversification CALL training Internship program Career center Part-time evening program

  27. TESOL 2011: Five Tools for Successful Program Proposals Should we go ahead or not?Is there a better way to make a decision than flipping a coin?

  28. TESOL 2011: Five Tools for Successful Program Proposals Should we go ahead or not?The deal was that Hillary could make the first five decisions.

  29. TESOL 2011: Five Tools for Successful Program Proposals Tool #4: Internal Proposal Review Major Criteria: Financial impact Mission coherence Extended benefit Resource capability Impact on existing programs

  30. TESOL 2011: Five Tools for Successful Program Proposals Tool #4: Internal Proposal Review Other Criteria: External perception Professional development Serves a greater good

  31. Criteria: Financial impact  TESOL 2011: Five Tools for Successful Program Proposals Establish minimum revenue and margin Margin can be less with greater revenue Is it worth doing?

  32. Criteria: Mission coherence TESOL 2011: Five Tools for Successful Program Proposals Maintain consistency with institutional mission Leverage program’s expertise Build on core competencies

  33. Criteria: Extended benefit  TESOL 2011: Five Tools for Successful Program Proposals Lasting relationship More than a one-shot program Potential expansion to other institutions

  34. Criteria: Resource capability   TESOL 2011: Five Tools for Successful Program Proposals Human – teachers, admin support, collaborators, specialists Infrastructure – classroom space, housing, technology Organizational – flexibility, legality, calendar fit

  35. Criteria: Impact on existing programs   TESOL 2011: Five Tools for Successful Program Proposals Diversifies population Feeds special classes Adds resources Stabilizes enrollment

  36. Criteria: External perception   TESOL 2011: Five Tools for Successful Program Proposals Strengthens position within host institution Strengthens relationships with current partners Enhances reputation globally

  37. Criteria:Promotes professional development  TESOL 2011: Five Tools for Successful Program Proposals Motivates teaching staff - New students, tasks and travel Teachers/staff develop new skills

  38. Criteria: Serves a greater good TESOL 2011: Five Tools for Successful Program Proposals Program for an underserved population Social responsibility Cross cultural training for anyone

  39. Tool #4: Internal Proposal Review Activity TESOL 2011: Five Tools for Successful Program Proposals Apply these criteria to a program you have in mind, or one of the samples in the packet.

  40. TESOL 2011: Five Tools for Successful Program Proposals Writing the Proposal Translate the Internal Proposal to a proposal for our partner

  41. TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Purpose - What Need - Why Procedures - How Evaluation – Prove it works(ed) Qualifications – Why us Budget – What it will cost

  42. TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Example Purpose 1. SABIC Foundation Year Program: Provide English training and academic orientation to prepare high school graduates for success as undergraduates in US universities. 2. IIE/Fulbright Orientation: Provide cultural orientation to incoming Fulbright scholars to prepare them for their placements.

  43. TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Example Need 1. SAUDI High School preparation was insufficient. 2. Most Fulbright scholars have never studied in the US and are unfamiliar with customs.

  44. TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Example Procedures 1. Details of objectives, classes, services, housing, orientation and activities 2. Details of workshops, meetings, visits, services, housing, orientation and activities

  45. TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Example Evaluation 1. Teacher written evaluations, student test scores, student evaluations of teachers, acceptance into college, success as a student 2. Student satisfaction surveys, sponsor visit and review, workshop activity sheets, smooth landing at assignment

  46. TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Example Qualifications Go back to strengths in SWOT and highlight ones relevant to the proposal.

  47. TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Example Budget This is a premium program with many extra services to pay for--and priced accordingly. IIE Program is part of a State Department grant and cost sharing is expected. Regulations with government funds also need to be considered.

  48. TESOL 2011: Five Tools for Successful Program Proposals Tool #5: Proposal Checklist Activity Fill in the answers to the questions posed on the Proposal Content Activity Worksheet using the program that you reviewed in the previous activity.

  49. TESOL 2011: Five Tools for Successful Program Proposals Conclusion • Questions or Comments

  50. TESOL 2011: Five Tools for Successful Program Proposals Contact Information • Bruce Rindler • Ron Clark brindler@bu.edu rclarkjr@bu.edu

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