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Location of Grocery Store

Location of Grocery Store. In the Lake Highlands area Off of Skillman St. Demographic: Generally middle class. Are customers directed in a clockwise or counter-clockwise direction inside the store?.

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Location of Grocery Store

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  1. Location of Grocery Store • In the Lake Highlands area • Off of Skillman St. • Demographic: • Generally middle class

  2. Are customers directed in a clockwise or counter-clockwise direction inside the store? • There are two entrances to target so you can either go in through the entrance by the electronics and go counter-clockwise or you can go in through the entrance by the produce and go clockwise. • There isn’t any parking lot media.

  3. What type of media is on the windows to entice customers? • The Target Credit and Debit Card

  4. What companies is this store actively involved in cross-promotions with? • Starbucks • Pizza Hut

  5. Cheerios • Price: $2.54

  6. Yoplait Yogurt • 60 cents

  7. Cottonelle • Price: $12.99

  8. Coke – 12 pack 12 oz cans • Price: $3.00

  9. Bush Baked Beans • Price: $2.04

  10. Velveeta Mac N Cheese • $1.97

  11. DiGiorno Pizza • Price: $5.19

  12. Fancy Feast • Price: 50 cents.

  13. Doritos Nacho Cheese • Price: $3.00

  14. Philadelphia Cream Cheese – 8 oz • Price: $2.24

  15. Bananas • Price: 49 cents

  16. Florida Orange Juice • Price: $2.69

  17. Extra Gum • Price: 99 cents.

  18. Lean Cuisine • Price: $2.69

  19. How many shelves high is the food stacked? • 6-8 shelves • Generally, the healthier the food was, the higher up on the shelves it was.

  20. Store’s Layout • The “necessities” (aka milk, meat, etc.) were on the walls of the store. • That way you have to walk around most of the store just to get the basic items. • They’re hoping that on the way you get distracted by the aisles in the middle with all the junk food or sodas.

  21. Store Brand • Target’s store brand is called Market Pantry

  22. Are there ads on the receipt? No • Background music playing for the shoppers? No. • Are there ads in the shopping cart? No.

  23. Are there any interesting displays? • They have a whole lot of Halloween displays and decorations. • They also sell Halloween costumes. • Candy displays all over the store.

  24. What type of non-food grocery store items are there? • Super Target has basically everything. • They sell shoes, jewelry, school supplies, clothes, movies, cameras, iPods – technology products, tv’s.

  25. Store-produced social media • Target has a Facebook page. • Target has a Twitter where they answer customers questions.

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