Audience • Over 1 billion people are on Facebook. It would be dumb to not advertise on Facebook. • The advertise feature is new and has many features. • This is a cheap and effective way to reach many people.
Ease of Use • Facebook is all about trying to make things easy to use. • There is an extensive Q and A section when trying to create ads. • There is also a free, for the first time, setup service hotline.
The Types • There are two main types of advertising on Facebook. • There are “Sponsored Stories” which would show up on someone’s news feed if they or a friend liked your page. • There are normal advertisements which show up at the side of the news feed.
Audience • Because everyone has every little piece of information on Facebook it is relatively easy to advertise to only a target audience. • Facebook will use things like Age, Location, Interests, and Education background to target a certain audience
Success Stories • State Bicycle Company used Facebook advertising and within a year they saw $500,000 in annual incremental sales from coupon codes and traffic exclusively from Facebook, 12% of traffic to the State Bicycle Co. website came from Facebook, 1/5th cost per click on Facebook compared to other advertising platforms, and10x growth in the number of people who like their Page, from 4,600 to 46,000-plus within 12 months