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Facebook Advertising

Facebook Advertising. Devin Engle El Paso County 4-H Program Assistant. Facebook Advertising. Facebook Advertising. Easy to set up Title (25 characters) Picture Text (135 charcters ) Web Address. Facebook Advertising. Targeted Marketing

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Facebook Advertising

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  1. Facebook Advertising Devin Engle El Paso County 4-H Program Assistant

  2. Facebook Advertising

  3. Facebook Advertising • Easy to set up • Title (25 characters) • Picture • Text (135 charcters) • Web Address

  4. Facebook Advertising • Targeted Marketing • Location (within ___ miles of a certain city) • Age • Gender • Interests • Connections • Celebrating their birthday • Relationship status • Language • Education • Workplace

  5. Facebook Advertising

  6. Facebook Advertising • Trackable • Impressions (views) • Clicks (sends user to your website)

  7. Facebook Advertising • Budget • Set a daily budget • Ours was $5.00 • Set a campaign budget • Ours was $105.00 • Payment • Credit Card • PayPal

  8. Facebook Advertising • Cost Per Thousand Impressions • Goal: Broad, brand name promotion • Cost Per Click • Goal: Make the “sale” from your site • Must set a bid • Easy! Just use what they suggest • Often pay less than your bid • Change your bid at any time

  9. Facebook Advertising • We feel our recruitment campaign was successful • 134 clicks • Cost Per Click: $0.78 • Cost Per Thousand Impressions: $0.25 • We plan to start another campaign soon for our 4-H Carnival

  10. Facebook Advertising • Please feel free to contact me: • Devin Engle, El Paso County 4-H Program Assistant • 719-520-7698 • DevinEngle@elpasoco.com • Also be sure to visit http://www.facebook.com/advertising/ for how-to information, best practices, and to set up your own advertisement!

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