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Social Media Plan

This plan outlines the implementation of a social media strategy for our library, aimed at connecting with 400 students and increasing parent involvement. With a collection of over 8,000 books, our library seeks to promote its resources and keep the community informed through platforms like Facebook and potentially Twitter. By establishing a digital presence, we can foster interaction between parents and students while respecting privacy. This free marketing initiative will enhance library usage and identity with minimal impact on librarian duties.

deirdre-breslin
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Social Media Plan

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  1. Social Media Plan • Ellen Sheetz

  2. Our Library • 400 students • Double the amount of parents • Over 8,000 books in the collection

  3. Marketing • Increases knowledge of school library happenings • Promotes library collection • Link to Destiny • Allows interaction and engagement from parents and students

  4. What is social media? • Merriam Webster defines social media in the following: “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”

  5. Why social media? • It is important to establish a digital presence • Every business needs to adapt and change • Social media is very user friendly • We can reach a wider demographic

  6. What tools? • Begin with Facebook • If social media presence expands, Twitter • Privacy will be respected of both students and staff

  7. Investment • No monetary investment, free marketing! • Adding minimal hours to librarian’s duties • Current updates are important

  8. Takeaways • Having a social media presence can especially help small libraries establish an identity • This will be a free marketing investment with minimal duties added to the librarian • Creating an online presence can increase the use of library resources

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