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Your Social Media Action Plan

Your Social Media Action Plan. A Quick Course from INSPR Media. WHAT SOCIAL MEDIA CAN DO. HELP YOU BUILD A BRAND IDENTITY HELP YOU CONNECT WITH POTENTIAL CUSTOMERS HELP YOU GET YOUR MESSAGES TO THE PUBLIC GET PEOPLE TO ATTEND YOUR EVENTS/PARTICIPATE IN YOUR CAUSES/JOIN RAISE FUNDS.

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Your Social Media Action Plan

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  1. Your Social Media Action Plan A Quick Course from INSPR Media www.insprmedia.com

  2. www.insprmedia.com

  3. WHAT SOCIAL MEDIA CAN DO • HELP YOU BUILD A BRAND IDENTITY • HELP YOU CONNECT WITH POTENTIAL CUSTOMERS • HELP YOU GET YOUR MESSAGES TO THE PUBLIC • GET PEOPLE TO ATTEND YOUR EVENTS/PARTICIPATE IN YOUR CAUSES/JOIN • RAISE FUNDS www.insprmedia.com

  4. YOUR SOCIAL MEDIA PLATFORMS • FACEBOOK • TWITTER • GOOGLE + • REDDIT • YOUTUBE • PINTEREST • INSTAGRAM • TUMBLR/PATH/AND ALL THE REST www.insprmedia.com

  5. YOUR SM ACTION PLAN • PICK YOUR REGULAR SM PLATFORMS • RESEARCH • YOUR ELEVATOR SPEECH • STRATEGIC VISUALS/PHOTOS/AD FOR AN EVENT/ INFOGRAPH • A PLAN FOR POSTING – 5 MINUTES A DAY? 12 MINUTES A DAY? • POSSIBLY AN INTERN/SUPPORT SYSTEM TO AGGREGATE YOUR SOCIAL MEDIA SITES • VOICENOTES/OTHER APP TIME SAVERS www.insprmedia.com

  6. REMAIN RELEVANT • FACEBOOK - DAILY UPDATES • TWITTER – AT LEAST THREE TIMES A DAY • REPETITION IS GOOD IN SMALL DOSES • ENGAGE IN DIGITAL INTERACTION DAILY • ONE HOUR A DAY www.insprmedia.com

  7. MANAGEMENT TOOLSHOOTSUITE/TWEETDECK • ABILITY TO PRE-PROGRAM SOCIAL MEDIA OUTREACH (SAVES TIME) • NOMINAL FEE • DOES NOT ALLOW FOR INDIVIDUAL MESSAGES ACROSS PLATFORMS www.insprmedia.com

  8. HOOTSUITE www.insprmedia.com

  9. YOUR FREE WEB SITE • A BLOG • Wordpress – www.wordpress.com • Blogger – www.blogger.com • Tumblr – www.tumblr.com www.insprmedia.com

  10. YOUR FREE (ALMOST) TV COMMERCIAL • WHAT YOU’LL NEED • A VIDEOGRAPHER • A SCRIPT • YOU CREATE A YOU TUBE OR VIMEO CHANNEL WITH YOUR BRAND www.insprmedia.com

  11. FUNDRAISING • FACEBOOK • TWITTER • CROWD-FUNDING – IN THE SENSE ELECTRONIC DONATIONS THROUGH PAY – KICKSTARTER AND BLACKCROWDFUNDING.NET • THE DONATE BUTTON ON THE PAGE www.insprmedia.com

  12. www.insprmedia.com

  13. SAMPLE FUNDRAISING SITE www.insprmedia.com

  14. THE MAIN INGREDIENT TO BUILDING YOUR BRAND • THERE IS A LOT OF INFO OUT THERE • BUT THE BIG THING IS Y-O-U www.insprmedia.com

  15. Resources • www.mashable.com • www.linkedin.com– GROUPS/Social Media • www.crystalwashington.com/www.moqulmedia.com • www.inSPRmedia.com • Any of the “Dummies” Books www.insprmedia.com

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