Social Action through Social Media 30 Clicks: Information Tools at Your Fingertips Jody Shulnak Service-Learning & Volunteer Program Manager
Social Networking Tools • Twitter • Hi5 • Friendster • MySpace • LinkedIn – business-oriented social networking • ASmallWorld- an exclusive invitation-only network • Cyworld – South Korean social network service; uses “avatars” • XING- social networking for professionals • Tagged – based in San Francisco; games & share gifts • Orkut – owned/operated by Google Inc.; most popular in India & Brazil
Who is on ? • Social network/utility service – launched in February 2004 • Started by Harvard college students • More than 500 million users • Controversial & blocked in several countries (ie: China, Syria, Pakistan, Iran, Uzbekistan…) • A January 2009 Compete.com study ranked Facebook as “the most used social network by worldwide monthly active users, followed by MySpace.” (Vandersluis, 2004)
Facebook Features • Profile • Events • Notes • Photos • Group • Job/School sections (“Info”) • Gifts, Pokes • Messages • Wall Posts • Status updates • Videos • Comments • Facebook Pages • “Like” feature • Contact information • Relationship status • Applications • News Feed • Etc….
Facebook – Satisfy’s American society’s desire for connectivity… • In the macro sense - connection to the rest of the Facebookworld; • In the microsense -user-to-user connection with direct communication; • & Everything in between! [ie: Facebook’s organization of users by geographical, school, and company networks.] **Can be used to encourage social action & social change! **
Facebook creates Facebook-specific social action • Managing social information (ie: photos & events) • Indirect & direct communication • Information gathering & character assessment made more efficient • Construction of virtual identities and perform them through profiles and Facebook features • Consideration of appropriateness when identity performance occurs with an unknown audience
Examples of Social Action via Facebook • 93 Dollar Club • Parfait in Haiti – a blog
93 Dollar Club: Pay it Forward • A woman at a Trader Joe’s checkout stand had lost her wallet • The woman behind her in line paid her grocery bill: $207 • She received a check from first woman for $300 & asked Facebook friends what to do with extra $93 • Response = donate to charity! • $112,000 has since been raised for Second Harvest Food Bank • The “93 Dollar Club” is born! 93 Dollar Club http://www.facebook.com/93dollarclub
Parfait in Haiti • Volunteered with UN World Food Program in Haiti • Youth outreach through music • Posted blog on Facebook • Coming to Clark College on November 16th !! Parfait in Haiti
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Questions? Comments? Jody Shulnak Service-Learning Program Manager Clark College Jshulnak@clark.edu 360.992.2447 Thank You!