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Best Practices for Planning Effective Graduate School Websites for Student Recruitment

This guide outlines essential best practices for creating graduate school websites tailored to the needs of prospective and current students. It emphasizes the importance of clear, accessible information that highlights program strengths, application processes, and key statistics such as time to degree and placement rates. The document suggests organizing content to prioritize critical information, maintaining updated graduate handbooks, and including student profiles. Other examples from various disciplines illustrate successful approaches, allowing institutions to improve their online presence and student engagement.

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Best Practices for Planning Effective Graduate School Websites for Student Recruitment

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  1. Best Practices Planning websites for recruiting and use by current students

  2. Key parts of a grad website • Fit to the needs of the discipline • What prospective and current students need to know • Ordering of information highlights most central needs • Then accessibility and logic become important • How easily can prospective students find their answers? • What answers do current students need?

  3. Some important components • Clearly identified areas of strength • Why a student would apply to your program • Then to specific parts… • Transparency…key stats • Placements • Applications/admissions • Time to degree (median) • Attrition…how defined?

  4. More key components… • Graduate studies handbook • Up-to-date • Previous versions for continuing students • Community information • Application process • Different places for other universities • Grad School, admissions, departments

  5. More components… • Graduate student profiles • Interest areas, email address, photos • Program timeline • Courses & requirements • basic sketch aside from handbook • Faculty research areas • Funding opportunities & funding policy (years, MA vs PhD)

  6. Website examples • English: http://www.english.uiowa.edu/graduate/ • Philosophy: http://www.uiowa.edu/~phil/grad.shtml • Physics: http://www.physics.uiowa.edu/graduate/ • Economics: http://tippie.uiowa.edu/economics/phd/ • Geography: http://www.uiowa.edu/~geog/Graduate/graduate_program.shtml

  7. More website examples • Political Science: http://www.polisci.uiowa.edu/graduate/index.shtml • Sociology: http://www.uiowa.edu/~soc/graduate/about.html • Biochemistry: http://www.biochem.uiowa.edu/graduate/grad_prog.html

  8. Discussion • What works in these sites? • Other sites to see? • What do you wish you could do to your site? • What do you feel is the strength of your site? • Possible areas for improvement?

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