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Communications Planning May 27, 2011

Communications Planning May 27, 2011. Objective . For d owntown Midland to be the destination on New Year’s Eve, providing an outstanding celebration experience for attendees from the entire Great Lakes Bay Region. . Audiences. Sponsors Participating Businesses Downtown Hotels Other

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Communications Planning May 27, 2011

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  1. Communications Planning May 27, 2011

  2. Objective For downtown Midland to be the destination on New Year’s Eve, providing an outstanding celebration experience for attendees from the entire Great Lakes Bay Region.

  3. Audiences • Sponsors • Participating Businesses • Downtown • Hotels • Other • Attendees • Adults/Their Children, Midland • Adults/Their Children, Regional • Teens

  4. Tactics

  5. Tactics Cont.

  6. Other Ideas:Promotional & Entertainment

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