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Video Editing Best Practices: Enhancing Visual Effects and Audience Engagement

Learn video editing best practices to enhance visual effects, engage your audience, and ensure brand reflection. Discover tips for storyboard review, shot composition, and effective editing techniques. Avoid distractions and maintain consistency throughout the editing process. Get valuable insights on audio transitions and audience engagement strategies.

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Video Editing Best Practices: Enhancing Visual Effects and Audience Engagement

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  1. Video Production 101.3 Editing Best Practices Joanne Littlefield November 16, 2011

  2. Who is the target audience? • Primary/secondary • Visual effects in editing can enhance this • Font size throughout (larger for ‘senior’ audience; fun font for elementary school) • Does it reflect the brand?

  3. Gather information for credits as you go

  4. Before editing • Review storyboard/shot list

  5. Make sure all video assets are in consistent ‘containing’ folder • If you move location of any of these, the program will ask you for the location when you open the file

  6. Before editing • Review storyboard/shot list

  7. Shot list • LS, MS, CU, MCU, XCU (more is better) • Moving the audience into the scene • Matching action • Close ups of action (watch for continuity)

  8. Dip to black/white ‘transition’ will aid in communicating change in scene • Fade up audio effective for ‘nat sound’ (natural sound)

  9. As you edit: Avoid product placement

  10. As you edit: Watch forbackgrounddistractions

  11. Edit • Review • Check for consistency/flow • Have others review (post to YouTube: ‘unlisted’) • Cut • Re-Edit • Review again • Check for typos

  12. Questions? Joanne.Littlefield@colostate.edu (970) 980-5880

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