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A Name Equity Study for NHMCCD

A Name Equity Study for NHMCCD The Marketing Council April 13, 2007. Overview: Select a professional research firm to help determine public perceptions of the college district name and sentiments regarding a possible name change.

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A Name Equity Study for NHMCCD

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  1. A Name Equity Study for NHMCCD The Marketing Council April 13, 2007

  2. Overview: Select a professional research firm to help determine public perceptions of the college district name and sentiments regarding a possible name change. Survey community residents, business leaders, governmental leaders.

  3. What we need to learn: • The depth and extent of loyalty to college district name. • The depth and extent of loyalty to each college name. • Whether the district name is advantageous or detrimental to the public’s understanding and perception of the district. • (more)

  4. What we need to learn: • Public sentiment for a name change. • How public sentiment for NHMCCD compares to sentiment for other colleges in the region. • Level of name “equity” among peer colleges across nation

  5. Timeline: Edge Creative makes Jan. 2006 recommendations EC approves research March 2007 Marketing Council April 13 reviews RFP to vendors mid-April Researcher selected late May

  6. Timeline: Research conducted June-July Mrktg Council review late July Presentation to EC late July Presentation to BOT Aug. 2 IF BOT DECIDES TO CHANGE NAME: Mktg Council announces Aug 6 name change process & “Naming Committee”

  7. Timeline: Nominations received Aug. 31 online & at college sites Nominations reviewed Sept. 4 by Naming Committee; narrows list to 12 Nominations presented Sept. 6 to BOT Balloting begins Sept. 10

  8. Timeline: Naming Committee narrows Oct. 1 selection to 3 or 4 BOT hears results Oct. 4 Balloting for “finalist” begins Oct. 8 Naming Committee reviews Oct. 29 results of balloting BOT hears results; Nov. 4 makes selection

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