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Mastering Fundraising: Strategies for Retention and Donor Engagement

In a kingdom of fundraising royalty, understanding donor retention and value is vital. This guide emphasizes key principles like focusing on outcomes, avoiding pitfalls like the Black Knights of overhead, and ensuring every staff member is engaged in fundraising. Metrics like Lifetime Value (LTV) and retention rates are crucial, as is consistent donor communication. With an emphasis on donor services, feedback mechanisms, and acknowledgment processes, this resource aims to empower organizations to enhance their fundraising efforts and live happily ever after with their supporters.

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Mastering Fundraising: Strategies for Retention and Donor Engagement

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Presentation Transcript

  1. Once Upon a Time…. There was a gathering of all the fundraising royalty in the kingdom… The grand dames, the squires, the sainted consultants, the publishing scribes and one lowly peasant from the House of Agitator.

  2. Snow White & the 7 Dwarfs Happy Sleepy Sneezy Grumpy Dopey Bashful Doc

  3. Mindsets • Retention and LTV are King • Pay for Value and Results not Time and Volume • Ignore/Avoid the Black Knights • Cost of Fundraising/ Overhead • Emphasis on the new, new thing • Improper testing • Silos • Meetings • Focus on White Knights • consistency of donor communication • Donor Services • All Staff Sells. All The Time • Staff Training and continuity • It’s the donor, stupid!

  4. Metrics • Focus on Value Metrics • Retention rates by year • LTV by source • Annual Return on Acquisition Investment • Beware of too heavy emphasis on campaign by campaign measurement • Annual Return on Donor Commitment Investment • Annual Return on Donor Commitment Investment • $ added for every 1 point addition to retention rate • Donor Services • Thank you/recognition process • Time to donor response and resolution • Donor feedback

  5. Methods Sources of Investment True value of investment in acquisition and retention Survey and pinpoint key drivers of retention and value. Fix pain points Provide Donor Feedback Mechanisms Focus on donor service. (It’s far more important than you think.)

  6. Thank you. And Please live happily ever after! Questions? For top sorcery every day: www.TheAgitator.Net

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