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State of Social Media

State of Social Media Karen Kim, Media and Community Relations American Red Cross Mount Rainier Chapter @RedCrossRainier / kkim@rainier-redcross.org. State of Social Media. General Uѕе οf Social Media / Demographics Nearly 3 of 4 surveyed participate in at least one online community

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State of Social Media

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  1. State of Social MediaKaren Kim, Media and Community RelationsAmerican Red Cross Mount Rainier Chapter@RedCrossRainier / kkim@rainier-redcross.org

  2. State of Social Media

  3. General Uѕе οf Social Media / Demographics Nearly 3 of 4 surveyed participate in at least one online community 81% of respondents who lived with children in a household were more likely to use social media 78% of college graduates are more likely to use social media 89% of respondents age 18-34 use social network or an online community compared to 65% of those age 35 and older 82% of the respondents participate in social media at least once a week with more than half of them participating almost every day or nearly every day State of Social Media Fast Facts

  4. General Uѕе οf Social Media / Demographics Nearly 3 of 4 surveyed participate in at least one online community 81% of respondents who lived with children in a household were more likely to use social media 78% of college graduates are more likely to use social media 89% of respondents age 18-34 use social network or an online community compared to 65% of those age 35 and older 82% of the respondents participate in social media at least once a week with more than half of them participating almost every day or nearly every day State of Social Media Fast Facts

  5. State of Social Media Fast Facts

  6. Potential Uѕе οf Social Media іn Disaster In a Red Cross survey, 3 out of 4 respondents expect help to arrive within one hour Younger users are more likely to use social media or text messages to request help and expect faster response from social media when help requested Overall 16% or one in 6 use social media to get news of an emergency Younger users age 18-34 (33%) make use of social media to get information about an event or emergency compared to those age 35 and older (9%) State of Social Media Fast Facts

  7. Potential Uѕе οf Social Media іn Disaster About half of the respondents are willing to sign up for email, text alerts to receive news regarding an emergency About half of the respondents would mention a particular emergency on their social media channel 75% choose Facebook as the most used platform for respondents to post eyewitness information during an emergency or newsworthy event. 22% Blogs / 22% Twitter Vast majority will choose Facebook as the platform of choice when it comes to posting about their safety State of Social Media Fast Facts

  8. 69% agree Emergency Response Agencies should regularly monitor websites and social media sites so they can response promptly Currently Over 500 Emergency Management Group Pages are on Facebook State of Social Media Fast Facts

  9. Agency / Organization Followers Centers for Disease Control and Prevention / @CDCemergency 1,270,937 American Red Cross / @RedCross 390,679 Food and Drug Administration / @FDArecalls 153,586 National Institute of Health / NIHforHealth 129,387 United States Army / @USArmy 74,176 Federal Emergency Management Agency / @FEMA 46,495 Emergency Agencies on Twitter

  10. State of Social Media Fast Facts

  11. Do you remember where you were when you heard the SONIC BOOM on August 17, 2010? Event started at 1:38 PM when Air National Guard scrambled two F-15 Fighter Jets when restricted air space was breached during President Obama’s visit to Seattle So many people dialed 911 in Pierce ounty that the Law Enforcement Support Agency (LESA) switchboard could not keep up with the number of calls. The West Seattle Blog was among the first to report the Sonic Boom at 1:50 PM Story shows that people will turn to what they believe is the quickest way to get help. In a Real Emergency… People Will Use Social Media

  12. Question: Would you sign-up for alerts for these emergencies? 53% Location of Food / Water 52% Evacuation Routes 50% Shelter Locations 50% Road Closures 50% Location of Medical Services 50% Preparedness Information 48% To Keep Yourself Safe 48% During and After an Emergency 46% Where to Get Gas State of Social Media Fast Facts www.piercecountywa.org/ALERT

  13. Project by Kate Starbird Colorado University Focus of improving communications during disasters Train citizens on the ground to provide real-time information during an emergency with technology aka Twitter to be utilized by emergency officials to deliver aid and by the general public to mobilize additional resources during a crisis Through consistent use of #hashtags, retweets RT, and other formatting guidelines, emergency workers could use the information tweeted to communicate shelter locations, develop maps, or deliver relief supplies to areas impacted Tweak the Tweet / Crowdsource Data

  14. 70% Social Media = Active Listening Importance of Hashtags Watching Trends in Conversation Understanding Differences Between Emergency Situations / Geography / Scale / Type of Disaster Various Social Media PlatformsFacebook / Twitter / Flickr / YouTube / Blogs Relationship Building / 140 Characters Visual Photos / Detailed Information Do Different Types of Emergencies Require Different Strategies? Hashtags – Organic Nature • #WABoom • #WABooma • #SonicBoom Recent Popular Local Hashtags • #WASnow • #SnOMG • #WASnowpocalyse

  15. Benefit Social Media Provides in Emergency Notification Viral messages are repeated again and again Opportunity for multiple “credible” spokespeople Ability to measure sentiment Ongoing contact which can improve preparedness prior to crisis Intel gathering Social Media and Emergency Response

  16. Challenges of Social Media Some channels limit the length of message, leading to the possibility of incomplete information Once message is release it can be manipulated Potential for network overload during a crisis as networks are being upgraded as users are in charge on social media Need to gain following before a crisis Social Media and Emergency Response

  17. Confidentiality / Privacy Concerns Timeliness vs. Accuracy Shelf Life of Twitter Post = Avg. 30 Minutes Listening / Connecting / Monitoring Social Media 24/7 Engage in Conversations Building Relationships & Exchange of Information Social Media Challenges

  18. Red Cross Disaster Newsroom http://newsroom.redcross.org Red Cross Blog http://redcrosschat.org Red Cross Safe & Well Website https://safeandwellcommunityos.org Red Cross Shelters http://www.redcross.org/nss Red Cross iPhone Shelter App Shelter View Twitter: American Red Cross / National Headquarters @RedCross American Red Cross Safe & Well @SafeandWell American Red Cross Mount Rainier Chapter Pierce, Thurston, Mason, Lewis, Grays Harbor Counties @RedCrossRainier American Red Cross Serving King and Kitsap Counties @SeattleRedCross Local WA State Red Cross Websites www.redcrosswashington.org Red Cross Social Media Resources

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