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AXE

Brian smith. AXE. AXE’s Origins. The name brand product Axe originated in France and released by the Anglo-Dutch corporation Unilever in 1983.

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AXE

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  1. Brian smith AXE

  2. AXE’s Origins • The name brand product Axe originated in France and released by the Anglo-Dutch corporation Unilever in 1983. • Its popularity was very rapidly spread through out the entire world reaching many countries like Africa, Latin America, Asia, Canada, The United Sates and many more.

  3. Pros • Its very well known for having a large variety of fragrances so there's is always a new scent for someone looking for something unique. • The Axe brand has a large variety of different products other then body spray including shampoo, body moisturizer, and after deodorant and much more.

  4. Cons • Studies show that it can have an over power smell so its best recommend not to go over board because it can be a major turn off for most women. • It has an average smell the usually last 2-3 hours so if you plan to go a whole day expecting to smell good you might be disappointed.

  5. Sales • Axe’s products have been growing in popularity very rapidly. • According to a study by Media Research Inc., the grooming category for 18- to 24-year-old men, grew more than $143 million, in 2004, while the body spray category grew 62 percent from August 2004 to August 2005. • As you can see in the market it growing a lot everyone is enjoying it.

  6. The Axe Effect true or false • Studies done in the U.K. by Craig Roberts, in a University of Liverpool found that men who used Axe deodorant, were seen as more attractive by females than men who used a “other" deodorants with no fragrance. • Once asked to describe themselves in 15 seconds, then rated by women, men wearing the axe product got a rating of 4.2-7 while none fragrance men were rated 3.8-7.

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