1 / 7

AXE

AXE. Aden McNelly Brent Soffey Nalani Bayne. BACKGROUND. Changed the name in U.K. & Ireland to Lynx because of trademark problems Originally in Europe, then Latin America, Asia In 2000 AXElaunched in the U.S.

lemuel
Télécharger la présentation

AXE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AXE Aden McNelly Brent Soffey Nalani Bayne

  2. BACKGROUND Changed the name in U.K. & Ireland to Lynx because of trademark problems Originally in Europe, then Latin America, Asia In 2000 AXElaunched in the U.S. Product line consists of different types of deodorants, shampoos, shower gels, and hair products Ads have been criticized for sexual promiscuity and sexism

  3. PREVIOUS ADS

  4. “CLEAN YOUR BALLS” SO…What do you think? • Campaign released January 11, 2010 • Stars Jaime Pressly • Teamed up with with Edelman PR • Go Red for Women (American Heart Association) • ‘AXE Detailer Shower Tool’ helps keep all parts of the male body clean • Targets 18-24 year old males who now doubt the cleanliness of their….. “equipment”

  5. SUCCESS? Use it over, and over, and over again to get greater effect from the audience According to AdAge.com the “Clean Your Balls” campaign did better than its competitor Old Spice and it’s Red Zone campaign Facebook YouTube- 1.9 million+ views Twitter

  6. RELATION TO CLASS It targets younger Men by giving them doubt about their cleanliness so they will want to purchase the product Uses humor to attract more attention Will change adverting due to it’s offensive excellence?! Very successful on YouTube without any other major online promotion

  7. References www.theaxeeffect.com http://adage.com/mediaworks/article?article_id=143066 www.axeads.com.blogspot.com/ http://www.youtube.com/watch?v=6IMwuwrkd3s http://marketingpractice.blogspot.com/2007/07/axe-axe-effect.html http://blogs.imediaconnection.com/blog/2010/02/26/trends-with-traction-below-the-belt-is-on-the-rise/

More Related