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Transforming Retail: 10 Years Post-2004 EU Enlargement in CEE

This report highlights the significant benefits and impacts of modern retail in the Central and Eastern European (CEE) region following the 2004 EU enlargement. Renata Juszkiewicz, Vice-President of EuroCommerce, discusses the transformation of the retail sector, attracting €100 billion in foreign investment and creating 400,000 jobs. The modernization has stimulated local food processing industries, enhanced consumer experiences with improved quality and choice, and supported economic growth across various sectors. The potential for continued growth and productivity is emphasized through policy recommendations.

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Transforming Retail: 10 Years Post-2004 EU Enlargement in CEE

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  1. 10 YEARS AFTER 2004 EU ENLARGEMENT THE BENEFITS & IMPACT OF MODERN RETAIL Brussels, 18 March 2014

  2. BENEFITS & IMPACT OF MODERN RETAIL SINCE 2004 Renata Juszkiewicz, Vice-President EuroCommerce President POHiDPresident CEE Commerce Council

  3. Shopping in the 90’s

  4. Shopping in the 90’s

  5. Shopping in the 90’s

  6. SHOPPING TODAY

  7. SHOPPING TODAY

  8. SHOPPING TODAY

  9. BENEFITS & IMPACT OF MODERN RETAIL • Major impact on transformation process in CEE region • Modernisation of the retail sector made CEE region attractive to investors • Stimulating consumption and production creating breakthrough in local food processing industries • Contributing to growth in other sectors and stimulating export market

  10. CONTRIBUTION MODERN RETAILTO ECONOMIES • Foreign investment €100 billion • Annual sales €62 billion • Jobs created 400,000 • New stores 8,000

  11. TAKE A LOOK BACK (1) • State-owned retail companies & weak competition • Limited food product ranges & quantity • Poor customer service • Mono- and small store formats • Outdated technologies • Low food quality & safety standard

  12. TAKE A LOOK BACK (2) • Large unsaturated domestic markets • Association agreements with EU • Supportive new regulations • Improving infrastructure • Strong human capital base • Lack of know how & capital resources

  13. MODERN RETAIL CHANGING CONSUMER’S EXPERIENCES • Affordable and low prices due to strong competition • Widening consumer choice, offering promotions, sales and innovation • Higher quality and standards • Reflection of changing life styles and respective nutrition demands: high quality food; convenience food; healthier diet etc. • Different modern commerce formats: discounters, supermarkets, hypermarkets etc.

  14. INTRODUCTION CONSUMER RIGHTS BY MODERN RETAIL • Consumer empowerment • Guarantees and warrantees • Ability to return products • Redress & customer service and technical departments • Food safety & sustainability

  15. OPPORTUNITIES CEE REGION • 15 % productivity gap • Export to Western Europe • Private label products modern retail • Support dialogue with modern retail to increase business friendly environment

  16. INCREASE BUSINESS FRIENDLY ENVIRONMENT • Create a level playing field for all retail formats • Increase legal certainty for businesses • Invest in local cooperation and production • Correct implementation and enforcement of EU law

  17. Thank you for your attention

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