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1. What factors influence Your own and other’s Political views?

1. What factors influence Your own and other’s Political views?. 2. What is “bias” and where is there “bias?”. Chapter 9: Public Opinion And the Media. Political Socialization. Family School Religion Peer Group Gender & Equality 6. News Media. What Shapes Public Opinion?

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1. What factors influence Your own and other’s Political views?

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  1. 1. What factors influence Your own and other’s Political views? 2. What is “bias” and where is there “bias?”

  2. Chapter 9: Public Opinion And the Media

  3. Political Socialization Family School Religion Peer Group Gender & Equality 6. News Media

  4. What Shapes Public Opinion? “OPINION MAKERS” Interest Groups Journalists Politicians Other

  5. Polling Straw Opinion Benchmark Tracking Exit Push

  6. Benchmark Poll Hello. My name is ____________ and I am calling from _____________, a national public opinion firm. We are conducting a brief survey about issues facing people in Michigan, and this number was selected at random. According to my instructions, I am to interview the youngest man [ALTERNATE WITH: YOUNGEST WOMAN, OLDEST MAN, OLDEST WOMAN] in your household who is registered to vote at this address. Would that be you? [ON FIRST TWO NIGHTS, CALL BACK TO REACH DESIGNATED PERSON] Would that be you? [SCREENER] How likely are you to vote in this November’s elections for President, Congress and state legislature. Are you almost certain to vote, will you probably vote, are the chances about 50-50, are you unlikely to vote, or are you definitely not going to vote? Almost Certainly 1 Probably 2 50-50 [TERMINATE] Probably not [TERMINATE] All Other [TERMINATE]

  7. Sampling SCIENTIFIC the selection of a small group of people that is representative of the whole population; used in opinion polling RANDOM a group of people selected at random from the general population; used in opinion polling

  8. Mass Media

  9. Social Media means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks

  10. Political Influence on Media Staged Events Spin Sound Bites Leak Photo-Op

  11. Media Influence Bias Horse-Race Soap Opera “Got-chya” Mudslinging

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