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Innovations in Content Optimization and Cloud Computing at Yahoo! Research

This talk highlights cutting-edge research and methodologies in content optimization and cloud computing led by Raghu Ramakrishnan, Chief Scientist at Yahoo! The focus areas include advanced machine learning techniques, information extraction, and dynamic audience modeling. The presentation covers the applications of Hadoop, Pig, and Sherpa in optimizing search results and advertising strategies. Additionally, it discusses innovative approaches to managing non-stationary click-through rates (CTRs) and the impact of collaborative community-driven search experiences.

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Innovations in Content Optimization and Cloud Computing at Yahoo! Research

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Presentation Transcript

  1. Purple Clouds: Data-Management@Yahoo! Raghu Ramakrishnan Research Fellow Chief Scientist, Audience and Cloud Computing Yahoo!

  2. Research Projects(in Audience Science and Y! Research) • Content optimization (AS, Y!R) • Cloud Computing (Y!R) • Hadoop, Pig, Sherpa • Information extraction (Y!R) • Mail spam (AS, Y!R)) • Search & Advertising (Y!R) Today’s talks Lots more going on!

  3. Yahoo! Home Page Featured Box • It has four tabs: Featured, Entertainment, Sports, and Video Online Models for Content Optimization (NIPS 2008) D. Agarwal, B. Chen, P. Elango, N. Motgi, S. Park, R. Ramakrishnan, S. Roy, J. Zachariah

  4. Novel Aspects • Classical: Arms assumed fixed over time • We gain and lose arms over time • Some theoretical work by Whittle in 80’s; operations research • Classical: Serving rule updated after each pull • We compute optimal design in batch mode • Classical: Generally. CTR assumed stationary • We have highly dynamic, non-stationary CTRs

  5. Comparing buckets

  6. Yahoo! Research Deepak Agarwal Bee-Chung Chen Wei Chu Pradheep Elango Raghu Ramakrishnan Seung-Taek Park Audience Engineering Todd Beaupre Kenneth Fox Nitin Motgi Scott Roy Joe Zachariah Audience—Research Collaboration

  7. Search Results of the Future yelp.com Gawker babycenter New York Times epicurious LinkedIn answers.com webmd

  8. DBLife • Integrated information about a (focused) real-world community • Collaboratively built and maintained by the community • CIMple software package

  9. Opening Up Yahoo! Search Phase 1 Phase 2 BOSS takes Yahoo!’s open strategy to the next level by providing Yahoo! Search infrastructure and technology to developers and companies to help them build their own search experiences. Giving site owners and developers control over the appearance of Yahoo! Search results.

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