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WildBlue Communications Inc.

WildBlue Communications Inc. SATELLITE BROADBAND:  BRINGING BROADBAND TO RURAL AMERICA Ken Carroll President and Chief Operating Officer August 12, 2009. Satellite is integral to solving the broadband gap in rural America.

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WildBlue Communications Inc.

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  1. WildBlue Communications Inc. SATELLITE BROADBAND:  BRINGING BROADBAND TO RURAL AMERICA Ken Carroll President and Chief Operating Officer August 12, 2009

  2. Satellite is integral to solving the broadband gap in rural America • Satellite broadband today serves nearly 1,000,000 customers in the U.S., primarily in unserved and underserved markets • More than 5+ million customers projected within the next 5-7 years • Provides ubiquitous coverage of the 48 contiguous states – only technology to target and reach 100% of rural America with a single deployment • Cost effective solution for providing broadband to rural, hard to reach areas of the U.S. • For highly rural areas, lowest cost per home passed • Unlike other technologies, economics are independent of population density • Unique ability to aggregate traffic across a highly dispersed geographic area – no middle mile issues • Next Generation satellites will deliver significantly more bandwidth and speeds to the consumer. • 10 Mbps x 1 Mbps service offerings, including VOIP

  3. How Satellite Broadband Works • Very high capacity satellites • Efficient use of bandwidth • Low cost per home served • Ubiquitous coverage

  4. FCC Policy Recommendations • Technology neutrality is critically important • Rules can inadvertently exclude or create hurdles for technologies, e.g., BIP/BTOP mapping requirements for nationwide projects • Balance economics vs. service capabilities • Each technology has optimal deployment characteristics • Market by market analysis of factors such as population density, topography, community needs • Cost-effectiveness and sustainability, rather than highest speed package, should be primary consideration • Assess evolution path of different technologies in determining suitability for deployment • Technologies earlier in life cycle, such as wireless and satellite, may be capable of significant technology gains for relatively low cost

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