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Welcome

Welcome. Who is T-Roy and why is he doing this presentation? What is the difference between Direct Line Services, Hotel Sales and Convention Sales? How do they operate? How are they funded? How can they help the meeting professional community?. What exactly is a LA INC.?. Destination driven

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Welcome

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Presentation Transcript

  1. Welcome

  2. Who is T-Roy and why is he doing this presentation? What is the difference between Direct Line Services, Hotel Sales and Convention Sales? How do they operate? How are they funded? How can they help the meeting professional community? What exactly is a LA INC.?

  3. Destination driven Knowledge of their particular hospitality community Knowledge on how to market and sell their destination Complements the services of the hotel and DMC partners What a LA INC. brings to the table

  4. Convention and Visitor Bureaus offer the big picture; we can partner and sell together NSO’s and your hotel partners offer brand assistance and brand buying power DMCs offer specialized knowledge of venues,transportation and local partners CVBs, NSOs, DMCs…It takes a village!

  5. Involve LA INC. from the very beginning of your search The RFP process with StarCite How are leads handled and who “owns” Helms Briscoe How they assist you with sourcing for a Hotel How they assist you with convention center needs Starting the Process with LA INC.

  6. What services does a bureau offer for site inspections i.e. site itineraries, transportation, etc? How can they save you time and money? They can establish relationships with your future partners Tying it all together for you for FREE!!!! Site Inspections

  7. A CVB is a liaison with all of their community partners Presents the “big picture” to the hospitality community Acts as your advocate with the convention center Negotiating Assistance

  8. San Fernando Valley San Gabriel Valley Hollywood The Westside Downtown Airport Region Neighboring Regions Beach Cities

  9. Marketing assistance includes: *Representation at the prior year’s convention 3500 rooms peak/complimentary *Value added services: Web Page Connection, Images of Los Angeles *Sharing best practices from other groups *Visitor Guides and Maps *Collateral materials (complimentary per peak room night) How LA INC. can help market your event

  10. Coordination with city officials, departments and services Tapping into the destination’s existing events and themes Involvement of local chapters and local volunteers Unique Services

  11. Generating publicity and PR for your group through media relations Connecting your association, corporation or organization with their community’s resources Unique Services

  12. Member Referrals Coordination between all of the hospitality partners Housing assistance Registration or staffing assistance/referrals Services during your meeting

  13. Liaison with the convention center Assistance with special requests Conflict resolution Services during your meeting

  14. Outdoor Activities • Hike in the Santa Monica Mountains • Play golf or go horseback riding in Griffith Park • Bike ride or roller-blade on the beachside “Strand” • Go on a harbor cruise in Marina Del Rey • Learn to surf during a day at the beach • Have a Dodger dog and watch a game at Dodger Stadium • Enjoy a night at the Hollywood Bowl • Add Copy Here Add Copy Here

  15. Hotel SalesFY 06/07 Annual Results • NOTES: • $73 million in economic • impact • 10% increase in Leads • produced over previous FY • 41% increase per rep in • definite rooms produced • 23% increase per rep in • leads produced • 15% increase in average group • size from 498 to 572 34% increase 13% increase

  16. Hotel SalesFY 07/08 as of October 2007 19% increase in Leads per Rep 4% increase in Def Room nights per rep 5% ahead over last FY 1% ahead over last FY

  17. Citywide SalesFY 06/07 Annual Results • NOTES: • $287.5 million in economic • impact • 9% increase in Leads • produced over previous FY • 35% increase per rep in • bookings • 3% increase in average group • size from 14,248 to 14,635 95% increase 79% increase

  18. Citywide SalesFY 07/08 as of October 2007 Pacing 50% ahead over last FY Pacing 30% ahead over last FY $287.5 million $153.8 million $99.1 million $35.7 million

  19. Sales Updates • Staff Update • Midwest Hotel Sales • Small Meetings • Client Services • Promotions • National Promotions – Nokia, Wicked, etc. • Regional Promotions – Valley, Westside, Airport • In-Market Promotions – Northeast, Southeast, Midwest, Roadshows • Director Revenue Management • Revenue Management Committee • Semi-annual meetings with Revenue Managers

  20. Questions?

  21. Troy Karnoff Director, Western Region Hotel Sales Phone: 213.236.2315 Fax: 213.452.1415 Email: tkarnoff@lainc.us Thank You

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