APICS FLWC Marketing Plan 2005-2006

1. APICS FLWC Marketing Plan 2005-2006

2. OJECTIVES: • Increase Market Penetration by at Least 5% • Develop a consensus marketing base of target companies. Categorize by manufacturing and add new categories of distribution, process oriented, and healthcare companies. • Determine the chapter penetration of that existing market database. • Develop measurable improvement goals such as: • Target 100 new companies • Obtain 15% increase of companies joining APICS from that effort

3. Participating Companies AAR Composites Accenture Ametek Incorporated APICS Rochester Chapter APS Services Corporation Auto Buyer Solutions AVI Bausch & Lomb - Tampa Baxter Healthcare Corporation Bay Area Manufacturers Assoc. Black & Decker Company Cardinal Health Coca Cola Coca-Cola Enterprises Columbus McKinnon Corporation Cott Beverages USA CP Ships Eaton Corporation Edwards Manufacturing Esco Manufacturing Inc Essilor of America, Inc. Flanders-Precisionaire Florida Executive Realty G.A. Landis Associates GA Foods Services GE Medical Systems General Dynamics OTS Genesis Manufacturing Goodrich Hella Lighting Home Shopping Network Honeywell Honeywell International DSES Honeywell International GNO Honeywell Space Systems Industries Training Corporation Intertape Polymer Group Jabil Circuit Incorporated John G. Martin Associates Klockner Medipak KRAMSKI North America, Inc. Linvatec Lockheed Martin Aeronautics Lockheed Martin Corporation Mastry Engine Center Material System Engineering Medassist Molex ETC NDS Systems PepsiCo Phasetronics Progress Energy Quality Management Solutions Raytheon Company Reptron Manufacturing Services Roma Industries RSM McGladrey, Inc. Safeline Metal Detection Seminole Electric Corporation SemperMed USA Sensidyne Smith & Nephew Incorporated Smiths Aerospace Smiths Industries Sparton Electronics Superior Uniform Group Inc. Sypris Electronics Tampa Maid Foods Incorporated The Burda Group Trak Microwave Transitions Optical, Inc. Tropical Sportswear International TSE Industries Incorporated VELA Verticent VF Imagewear East, Inc. West Pharmaceutical Services

4. OJECTIVES Continued: • Obtain 50% of the certified membership, as of the June 30, 2005 roles, in a certification maintenance workshop • Identify the number of certified members • Target these certified members for workshop attendance. • CSF – Have the workshop schedule in place by November 17th.

5. Strategies for increasing APICS awareness and participation: • Expand Outsource Agreement to Include Marketing Role. • Target companies and divide into following categories: • Closing • Marketing • New Opportunities

6. Critical Success Factors • Use of ACT Database • Marketing Committee • Web Site Enhancements • Company Coordinator Program • QMS Resources

7. 1. Act Contact Management Software • Current Status • Membership data • Sales Prospecting • Short Term Enhancements • Field Clean up – remove unnecessary fields, and add other useful fields, such as: Badge Field, PDP Reservation Field, PDP Attendance Tab, Education Course Attendance Tab and Fields, etc. • Long Term Enhancements • Web Enabled Act Version

8. 2. Web Site Enhancements • Current Status • Short Term Enhancements • Long Term Enhancements • Web Enabled Act Version

9. 3. Company Coordinator Program • Use of Co. Coordinators in support of chapter’s goals • - Create a Histogram of Companies • Categorize Company membership into groups • Large >25 • Medium 10 – 25 • Small <10

10. Participating Companies AAR Composites Accenture Ametek Incorporated APICS Rochester Chapter APS Services Corporation Auto Buyer Solutions AVI Bausch & Lomb - Tampa Baxter Healthcare Corporation Bay Area Manufacturers Assoc. Black & Decker Company Cardinal Health Coca Cola Coca-Cola Enterprises Columbus McKinnon Corporation Cott Beverages USA CP Ships Eaton Corporation Edwards Manufacturing Esco Manufacturing Inc Essilor of America, Inc. Flanders-Precisionaire Florida Executive Realty G.A. Landis Associates GA Foods Services GE Medical Systems General Dynamics OTS Genesis Manufacturing Goodrich Hella Lighting Home Shopping Network Honeywell Honeywell International DSES Honeywell International GNO Honeywell Space Systems Industries Training Corporation Intertape Polymer Group Jabil Circuit Incorporated John G. Martin Associates Klockner Medipak KRAMSKI North America, Inc. Linvatec Lockheed Martin Aeronautics Lockheed Martin Corporation Mastry Engine Center Material System Engineering Medassist Molex ETC NDS Systems PepsiCo Phasetronics Progress Energy Quality Management Solutions Raytheon Company Reptron Manufacturing Services Roma Industries RSM McGladrey, Inc. Safeline Metal Detection Seminole Electric Corporation SemperMed USA Sensidyne Smith & Nephew Incorporated Smiths Aerospace Smiths Industries Sparton Electronics Superior Uniform Group Inc. Sypris Electronics Tampa Maid Foods Incorporated The Burda Group Trak Microwave Transitions Optical, Inc. Tropical Sportswear International TSE Industries Incorporated VELA Verticent VF Imagewear East, Inc. West Pharmaceutical Services

11. 3. Company Coordinator Program (continued) • Use of Co. Coordinators in support of chapter’s goals • 2. Target the companies with the best potential. • CSF – CC’s at the large category at the Ambassador level

12. 3. Company Coordinator Program (continued) • Use of Co. Coordinators in support of chapter’s goals • 3. Clear Definition of Expectations • Represent APICS in their company • Education • PDP’s • Know who’s who at the Chapter & BoD • Liaison

13. 3. Company Coordinator Program (continued) • Use of Co. Coordinators in support of chapter’s goals • 2. Clear Definition of Expectations • 3. Explain Advantages of Group Site Membership vs. Professional • Responsible for coordination of CS members • Sells APICS & what it stands for • 4. Becomes an APICS-FLWC Ambassador

14. 4.QMS Resources • Use of QMS in Marketing Plan • 1. “Closing the Sale” • 2. On-Site Company Presentations • Explanation of APICS • Chapter Offerings • QMS Role • 3. Develop Marketing materials in conjunction with • the Chapter marketing committee.