Useful Branding Strategies That Every Startup Founder Should Know.docx

1. Useful Branding Strategies That Every Startup Founder Should Know Brand Promotions It has been commonly experienced with new businesses - a new business or start-up launches with much fanfare only to experience a slump in the expectations as the initial euphoria fizzles out. The concept, idea, brand personality, execution, all the details greatly matter in creating an impactful branding strategy. This will ensure that the startup succeeds in its intended objective. Many things lack in branding which leads to the downfall of the brand. More often, the creative team and the business owners neglect the importance of displaying an immediate value for their potential customers. A consumer who is over the fence can be easily swayed into making the buying decision with better promotional offers and prizes. This can be anything like a gift or a discount on the first purchase and many more. The main objective is to focus on their considerations and influence them to make the buying decision. Establish and Maintain Your Presence on Social Media If you are not on social media yet, you are missing out on the huge pie of your active target audience. These days, almost every individual is active on different social media platforms on their smartphones. These active users are always keen to know what is new and are ever ready to experiment. Therefore, it is imperative for new businesses or start-ups to have a presence on various social media platforms. In this highly competitive online space, a mere online presence is not enough. Brands need to actively maintain their social media accounts with regular posts and updates. This will help them reach out to their target audience, enge their viewers and create a niche following for their brand. Today social media is the playground for businesses. After all, it is where most of their target customers thrive. Therefore, for any startup to succeed, it is imperative to have a social media presence and maintain it effectively with top quality, interactive, and engaging posts and updates.

2. Build a Visual Branding Strategy Visuals help sell faster than written words. Therefore, you need to create beautiful and engaging visual branding that speaks about the brand and allows you to highlight your products or services. Work with the brand developers and graphic designers to develop a style guide to create a cohesive visual Brand Design & Strategy for your business. Fonts, colours palettes, graphics, sizes, visual styles, and many more, All these should perfectly fit with the visual design, which would add value to your website. Make sure you create a harmonious or cohesive graphic design that blends well with your brand and engages viewers. You need to be very particular about the plan because it will become every part of the product, from marketing to packaging everything. Evoke the Right Emotional Response Successful branding evokes an emotional response from the target audience or the customer. Therefore, the branding strategy should be aimed at stimulating an emotional response or reaction from the target audience. This will influence the audience to take action in favor of the business. Here are a few ways to bring out an emotional reaction: ● Tell Your Brand Story A good story will always evoke a reaction or response from the audience. So create a gritty and interactive account about your brand and share it with your target audience. ● Highlight Your Values Your values and goals define your business and help to build a connection with the customers. It also helps the business gain credibility and respect in the market. ● Be Yourself The best way to evoke a response from the customer is to be yourself. Be proud of who you are and showcase your strengths and positives to your target audience. The audience is always on the lookout for new things. Therefore, give them the best of what you have on offer. If you want to know more about Branding Your Small Business, you must visit DesignFox today.