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STARTUP BRANDING TO MOBILISE THE STARTUP JOURNEY

Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.<br>So quite often, startup branding gets relegated to u2018lateru2019. However in today's highly competitive environment, where startups crop up every day, startups have to invest in branding early in their life cycle, in order to stand out.<br>

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STARTUP BRANDING TO MOBILISE THE STARTUP JOURNEY

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  1. Pune | Mumbai | London An ISO 9001:2008 Company

  2. STARTUP BRANDING TO MOBILISE THE STARTUP JOURNEY Pune | Mumbai | London An ISO 9001:2008 Company

  3. INTRODUCTION Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources. So quite often, startup brandinggets relegated to ‘later’. However in today's highly competitive environment, where startups crop up every day, startups have to invest in branding early in their life cycle, in order to stand out. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

  4. IMPORTANCE OF BRAND STRATEGY FOR STARTUPS Designing a brand strategytakes time and effort, but a well-defined brand strategy acts as a guide for your organisation, a basis for differentiation and future growth. Branding helps create a strong foundation for presenting your 'big idea' or offering, and communicating its value to the marketplace. So it pays to invest in brand strategy at the embryonic stage of your enterprise and pave the way to early success. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

  5. IT MAKES YOU MEMORABLE-Branding gives you visibility and the consistency you need to build familiarity and recall with your audience.-It gives you credibility and longevity, helps you stay in the market for a long time. IT GIVES YOU A UNIQUE ‘IDENTITY’ A brand gives you a distinct image, voice and personality, helping you differentiate yourself from other startups in the marketplace. HOW BRANDING HELPS STARTUPS Branding contributes to your startup business in many ways: © 2020 Interics Designs Pvt. Ltd | All rights reserved • www.intericsdesigns.com

  6. IT OFFERS A ROADMAP-Branding provides direction for the future.-It defines your brand, provides clarity so you'll know which marketing platforms to use, how to present your brand to the world, and launch any new products in the future.-Branding tells you what to do and equally, what not to do! IT PROVIDES FOCUS-Brand strategyhelps all stakeholders see you in the right light.-It sends out the message that this is a solid, dependable enterprise.-From marketing to recruitment to event planning, branding helps you understand your brand on a deeper level and sets you up for scalable success. HOW BRANDING HELPS STARTUPS © 2020 Interics Designs Pvt. Ltd | All rights reserved • www.intericsdesigns.com

  7. 5 BASICS OF SUCCESSFUL STARTUP BRANDING Startup branding isn't as complex or expensive as many believe. Partnering with a startup branding agency can help. Figure out what makes you special Do your research Define your brand personality Develop your identity Build online presence © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

  8. determine your competitive advantage FIGURE OUT WHAT MAKES YOU SPECIAL define your value proposition © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

  9. Analyse the marketDefine your target audienceDetermine your competitorsCreate customer personas DO YOUR RESEARCH analyse the market define your target audience determine your competitors create customer personas © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

  10. who is your brand as a person how do you want to make your customer feel give your brand human attributes how do you want to be perceived DEFINE YOUR BRAND PERSONALITY give your brand human attributes who is your brand as a person? how do you want to be perceived? how do you want to make your customer feel? © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

  11. Colours Design System Typography DEVELOP YOUR IDENTITY Logo Corporate identity programme Motto/ Slogan © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

  12. create a user-friendly brand website BUILD ONLINE PRESENCE build compelling social media presence define a content marketing plan © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

  13. CONCLUSION It's crucial to have a startup branding strategyin place to provide clarity, consistency and creativity while guiding you to success. It will help you stay on track, never straying from your values, tone of voice, identity and whatever makes your brand unique. Many startups understand the need for branding strategy but feel they don’t have the time for brainstorming, nor the skills required for its creative implementation. That's where a specialist partner comes in. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

  14. STARTUP BRANDINGWITH INTERICS IN-BRANDS Interics Designs is a reputed brand consultancyand inter-disciplinary design agencyoffering years of brand buildingexpertise and creative design in a cost-effective model forstartup branding. Interics IN-BRANDS helps startups and SMEs translate their business objectives into a brand strategy, which is distinctive, compelling, relevant and measurable. As your Brand Architect and Strategy Consultant, Interics Designs follows a scientific and proven process that helps us create sustainable brands, with identity design, go to market strategy, product launchand brand launch services. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

  15. FRUGAL BRANDINGTMBY INTERICS IN-BRANDS Frugal Branding TM is a special package for startups and SMEs that optimizes cost-effectiveness, deliverables, and timelines to get you started. It’s tailored for tight budgets and gives new companies a chance to work with experienced branding strategists and designers who understand the challenges new businesses face. The foundation lies in good Research and Analysis. Frugal Branding TMcovers all the elements that startups need in their brand launch or developmental stage: brand naming, identity design, brand applications, and basic guidelines to maintain consistency and relevance across touch points – today and into the future. As a full-service Brand Communication Agency in India, Interics helps you translate your business objectives into a classic brand strategy which is distinctive, compelling, relevant and measurable. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

  16. To build and promote your brand with strategic thinking, creativity and assured results, CONTACT US. 020 46304200 | +91 8744819236 www.intericsdesigns.com © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

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