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The Lean Startup

This is part of the deck I used in the Lean Startup Workshop here in the Philippines. Know how to start up a company in a lean, cost-efficient way.

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The Lean Startup

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  1. The Lean Startup

  2. Who I am

  3. case study of lean startup at work

  4. qeryz

  5. I started qeryz april 2014

  6. It was fully bootstrapped

  7. I didn’t really have a lot of money to burn in the runway

  8. I only had 1 year to build a profitable software company

  9. So we started with the leap-of-faith assumption

  10. People are willing to pay for a microsurvey but not at the existing price

  11. Our main competitor was charging $79/mo with a 3-month minimum lock-in

  12. There was no alternative during the time

  13. Our value hypothesis

  14. if we get the pricing model to become value- for-money, we can be profitable in a year

  15. This is our initial pricing model

  16. The main difference is that we have a free forever plan and our most expensive plan is $79/mo

  17. Granted, we did not have a lot of integrations and features but it did one thing right

  18. Gather customer feedback

  19. Our growth hypothesis

  20. We have a natural engine of growth so long as users are running our product

  21. This is how our product looks like

  22. Notice how we have a ‘powered by qeryz’ link at the bottom part of the microsurvey

  23. That’s our main source of traffic and user acquisition

  24. After we set our leap-of-faith assumptions in stone

  25. we went ahead and built the mvp

  26. This is how it looked like

  27. During the time we had minimal traffic

  28. We would have mostly 0 – 1 signups per day

  29. Most of them were not able to use the product and reap the benefit

  30. But for those who did, they were able to let us know their experience

  31. They told us the difficulty of signing up

  32. The difficulty of getting the software to work

  33. And a lot more

  34. From what we learned, we set measurements

  35. We measured signups per day so we can measure successful users

  36. Successful users are people who were able to activate the benefit of the software for themselves

  37. Based on those measurements, We learned how to increase the success rate of our users

  38. we made tweaks based on the things we learned

  39. We added an explainer video

  40. That increased our visitors-to-users signup rate by 84.95%

  41. We added a signup form in the homepage

  42. That increased our visitors-to-users signup rate by 21.02%

  43. We added a 4-step user onboarding process

  44. That increased our user success rate by over 600% in 4 months

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