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Downtown Sioux Falls Campaign

Downtown Sioux Falls Campaign . Kirsten Hastings, Briana Schultz, Ali Ramsley . Problems . Infill in DTSF Filling unoccupied, developed space with residential and/or businesses in Downtown Sioux Falls Safety in DTSF Inconvenient Business Hours Is this affecting potential businesses? .

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Downtown Sioux Falls Campaign

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  1. Downtown Sioux Falls Campaign Kirsten Hastings, Briana Schultz, Ali Ramsley

  2. Problems • Infill in DTSF • Filling unoccupied, developed space with residential and/or businesses in Downtown Sioux Falls • Safety in DTSF • Inconvenient Business Hours • Is this affecting potential businesses?

  3. Goals and Objectives • Overall goal • Increase infill efforts downtown • Clearing up empty, unoccupied space • Promoting safety • Determine a solution that would allow residents and consumers to enjoy business amenities by implementing longer business hours

  4. Research • Current trends • Government research has shown that moving towards to the city core has already become a trend. • This will be helpful reinforcement for the message of our campaign and will also reinforce the communication theories we plan to use to strengthen our message. • EPA • Expand housing choices • Make neighborhoods livelier • increase the tax base • safeguard rural landscapes; protect natural resources • reduce infrastructure costs

  5. Research Continued… • Safety downtown • 2013 Sioux Falls Survey • City of Sioux Falls • 77% said they felt “very” or “somewhat” safe from violent crimes • 80% felt “very” or “somewhat” safe from environmental hazards. • Downtown Sioux Falls • 91% of people felt safe when being downtown during daytime hours. • 47% said they felt safe when being downtown at night.

  6. Research Continued… • Inconvenient Business Hours • College Professor scenario • Majority of DTSF businesses close between 4-5 p.m. • BrienneManer- Membership Coordinator of DTSF • No policy on business hours • First Friday of every month • Other cities downtown business hours • 6 p.m. • Events every other Friday

  7. Publics • Infill Triangle • Businesses, residents, consumers • Businesses- variety of services  stronger city core encourage infill • Residents- more residents  more consumers • Baby boomers- looking to downsize, while still wanting access to restaurants, entertainment, etc • Wealthy business professionals (20’s-30’s)

  8. Publics Continued… • Consumers • High number of consumers  increase in business profit keeps businesses running  decrease the amount on unoccupied, developed space available • College students, middle aged, older adults • Possibility that the consumers would look toward becoming residents of DTSF if they have a positive experience downtown.

  9. Our Campaign • Overall goal- promote infill • 3 different strategies • Fundraising and Events • Gym Crawl • Safety • Good Neighbor Policy • Inconvenient Hours • Happy Hour

  10. Gym Crawl Event • Exercise incentive event • Fitness classes and weight room activities • Receive prizes for donated services • Affect on businesses downtown • Help consumers determine what they like

  11. Communication Tactics • Texting service • Signs to tell people to text a number to get updates about news and events downtown. • Advertisement in the DTSF newsletter describing our texting service • Older generations • Mail an event calendar once a year

  12. Good Neighbor Policy • Agreement to provide safety and support to their community to the best of their abilities. • Businesses and residents • Open door policy- looking out for one another • A written agreement- renewed every time you sign a new lease. • Increase infill efforts downtown by creating a sense of community between businesses and residents. • Affects consumers because they could count on the “Good Neighbor” policy agreement between businesses and residents.

  13. Communication Tactics • Window signs • assurance of Good Neighbor Policy • Information packet • Advertises the amenities that DTSF has to offer, while emphasizing the Good Neighbor Policy • Special insert about the “Good Neighbor” policy that describes the policy and statistics about safety downtown • Distributed when potential residents tour the residential communities, visit on Loft Tour days, or have them in real estate offices.

  14. Happy Hour • Not just directed at drink and appetizer specials • Every Wednesday afternoon from 4pm - 7pm. • Businesses encouraged to remain open and offer deals for their various services. • Hopefully increase sales for businesses and attract more customers to the downtown area. • Eventually, businesses possible would extend their hours of operation on Wednesdays in addition to Fridays.

  15. Communication Tactics • Small handouts to place on people’s cars • “Check out your favorite businesses this Wednesday to get some great deal!”, • Facebook and Twitter • Focused statuses and tweets

  16. Calendar and Budget • Calendar • As soon as possible • Gym Crawl- late August

  17. Effectiveness • Campaign definition- does not need to be successful • DTSF Campaign • Increase in sales for downtown businesses along with more of the residential spaces occupied with new residents • To consider the campaign successful • Increase in the number of people utilizing downtown. • Increase awareness • Events may not appeal to everyone • Survey • What they would like to see • Tool in future planning

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