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Downtown Sioux Falls Campaign

The Downtown Sioux Falls Campaign, led by Kirsten Hastings, Briana Schultz, and Ali Ramsley, aims to address the challenges of infill, safety, and inconvenient business hours. Our objective is to promote infill efforts by filling vacant spaces with residential and commercial ventures, enhancing safety for all, and extending business hours for better consumer access. Research indicates a trend toward urban living, reinforcing our message. Through strategies like fundraising events and the "Good Neighbor Policy," we strive to create a vibrant, safe, and welcoming downtown for residents and visitors alike.

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Downtown Sioux Falls Campaign

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  1. Downtown Sioux Falls Campaign Kirsten Hastings, Briana Schultz, Ali Ramsley

  2. Problems • Infill in DTSF • Filling unoccupied, developed space with residential and/or businesses in Downtown Sioux Falls • Safety in DTSF • Inconvenient Business Hours • Is this affecting potential businesses?

  3. Goals and Objectives • Overall goal • Increase infill efforts downtown • Clearing up empty, unoccupied space • Promoting safety • Determine a solution that would allow residents and consumers to enjoy business amenities by implementing longer business hours

  4. Research • Current trends • Government research has shown that moving towards to the city core has already become a trend. • This will be helpful reinforcement for the message of our campaign and will also reinforce the communication theories we plan to use to strengthen our message. • EPA • Expand housing choices • Make neighborhoods livelier • increase the tax base • safeguard rural landscapes; protect natural resources • reduce infrastructure costs

  5. Research Continued… • Safety downtown • 2013 Sioux Falls Survey • City of Sioux Falls • 77% said they felt “very” or “somewhat” safe from violent crimes • 80% felt “very” or “somewhat” safe from environmental hazards. • Downtown Sioux Falls • 91% of people felt safe when being downtown during daytime hours. • 47% said they felt safe when being downtown at night.

  6. Research Continued… • Inconvenient Business Hours • College Professor scenario • Majority of DTSF businesses close between 4-5 p.m. • BrienneManer- Membership Coordinator of DTSF • No policy on business hours • First Friday of every month • Other cities downtown business hours • 6 p.m. • Events every other Friday

  7. Publics • Infill Triangle • Businesses, residents, consumers • Businesses- variety of services  stronger city core encourage infill • Residents- more residents  more consumers • Baby boomers- looking to downsize, while still wanting access to restaurants, entertainment, etc • Wealthy business professionals (20’s-30’s)

  8. Publics Continued… • Consumers • High number of consumers  increase in business profit keeps businesses running  decrease the amount on unoccupied, developed space available • College students, middle aged, older adults • Possibility that the consumers would look toward becoming residents of DTSF if they have a positive experience downtown.

  9. Our Campaign • Overall goal- promote infill • 3 different strategies • Fundraising and Events • Gym Crawl • Safety • Good Neighbor Policy • Inconvenient Hours • Happy Hour

  10. Gym Crawl Event • Exercise incentive event • Fitness classes and weight room activities • Receive prizes for donated services • Affect on businesses downtown • Help consumers determine what they like

  11. Communication Tactics • Texting service • Signs to tell people to text a number to get updates about news and events downtown. • Advertisement in the DTSF newsletter describing our texting service • Older generations • Mail an event calendar once a year

  12. Good Neighbor Policy • Agreement to provide safety and support to their community to the best of their abilities. • Businesses and residents • Open door policy- looking out for one another • A written agreement- renewed every time you sign a new lease. • Increase infill efforts downtown by creating a sense of community between businesses and residents. • Affects consumers because they could count on the “Good Neighbor” policy agreement between businesses and residents.

  13. Communication Tactics • Window signs • assurance of Good Neighbor Policy • Information packet • Advertises the amenities that DTSF has to offer, while emphasizing the Good Neighbor Policy • Special insert about the “Good Neighbor” policy that describes the policy and statistics about safety downtown • Distributed when potential residents tour the residential communities, visit on Loft Tour days, or have them in real estate offices.

  14. Happy Hour • Not just directed at drink and appetizer specials • Every Wednesday afternoon from 4pm - 7pm. • Businesses encouraged to remain open and offer deals for their various services. • Hopefully increase sales for businesses and attract more customers to the downtown area. • Eventually, businesses possible would extend their hours of operation on Wednesdays in addition to Fridays.

  15. Communication Tactics • Small handouts to place on people’s cars • “Check out your favorite businesses this Wednesday to get some great deal!”, • Facebook and Twitter • Focused statuses and tweets

  16. Calendar and Budget • Calendar • As soon as possible • Gym Crawl- late August

  17. Effectiveness • Campaign definition- does not need to be successful • DTSF Campaign • Increase in sales for downtown businesses along with more of the residential spaces occupied with new residents • To consider the campaign successful • Increase in the number of people utilizing downtown. • Increase awareness • Events may not appeal to everyone • Survey • What they would like to see • Tool in future planning

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