First Lady Michelle Obama’s Let’s Move! Initiative

1. First Lady Michelle Obama’s Let’s Move! Initiative What Has Been Achieved in Year One, Where is it Going in Year Two, and How Can it be Incorporated into State Activities Jennifer Seymour, Ph.D. Division of Nutrition, Physical Activity, and Obesity March 10, 2011

2. YEAR ONE

3. Initiative launched February 9, 2010 • Four pillars originally created • Presidential Executive Order same day • Childhood Obesity Task Force Report

4. Let’s Move Pillars Empowering Parents and Caregivers Providing Healthy Food in Schools Improving Access to Healthy, Affordable Foods Increasing Physical Activity

5. Empowering Parents and Caregivers Nutrition Information Next Generation Food Pyramid Empower Consumers Pediatricians as Partners

6. Providing Healthy Food in Schools Healthy, Hunger-Free Kids Act HealthierUS Schools Challenge Program Goal: Double number in 1 year Goal: Add 1,000 a year next 2 years

7. Improving Access to Healthy, Affordable Foods Healthy Food Financing Initiative Let’s Cook

8. Increasing Physical Activity President’s Council on Fitness, Sports, and Nutrition President’s Active Lifestyle Award Safe Routes to School Other Built Environment

9. Childhood Obesity Task Force Report • May 10 Press Conference • 70 Recommendations • 5 Chapters (new pillar) • Task Force continues • Agencies and Departments responsible for each recommendation

10. COTF New Pillar • Getting Children a Healthy Start on Life • Prenatal care • Breastfeeding • Screen Time • Child Care • Obesogenic Chemicals

11. Foundation • Guarantee Initiative continues after administration • Funding Organizations: CA Endowment, Kaiser Permanente, Nemours, RWJF, Kellogg, Alliance for a Healthier Generation • Board of Directors: • First Lady, Honorary Chair • Bill Frist, Honorary Vice-Chair • Cory Booker, Honorary Vice-Chair • James Gavin, MD, Chairman

12. Let’s Move Spin-Offs • Puts responsibility in Departmental hands • Connects others to Initiative • Gives White House blessing but puts control in hands of experts

13. First spin-off • Department of Interior • Expand Junior Ranger program • Inspire use of all parks • National • State • Local

14. HHS Spin-Offs • Over 470 Mayors and other leaders have signed on • Let’s Move Faith and Community Organizations • Healthy Living Innovation Awards

16. AnniversaryFebruary 9, 2011 • Accomplishments in the original four pillars • Spin-off Achievements • If we can do all this in the first year, just imagine what we’ll achieve next year and the year after that. • Michelle Obama, Feb 9, 2011

17. YEAR TWO

18. What Comes Next? • New Goals in Fifth Pillar • Prenatal Care • Breastfeeding • Child Care • Focus on Disparate Populations

19. Let’s Move in Indian Country • All IHS obstetrics facilities Baby Friendly by 2012 • HUSSC in schools serving Native youth • Increase access to Child Nutrition Programs • Transform pilot schools in the BIE • School and Community Gardens • Food Policy Councils

20. Incorporating in State Activities

21. Pillars 1 & 2 • Early Childhood • Baby-Friendly Hospitals • State Licensing Standards for Child Care • Healthy Food in Schools • State level standards that meet HUSSC • Salad Bars in Schools

22. Pillars 3 & 4 • Access to Affordable Healthy Food • State Healthy Food Financing Initiative • Farmers Markets, Community Gardens • Increase Physical Activity • Promote Safe Routes to School, Rails to Trails, other built environment • Promote PE in Schools

23. Thank You