1. SEO Course Outlines

2. Introduction • Features • Benefits • Outcomes • Search Engine History

3. SEO OnPage On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. 4 Elements Title Heading Meta Description Meta Keywords

4. SEO OffPage On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

5. Overview Websites Analysis Competitor analysis Keywords Research/Google AdWords Keywords Selection Search Engine Optimization Strategy Analysis Google AdSense

6. Usage of SEO Tools • Google Webmaster • Google Analytics • Keywords Planner and Related Keywords Research Tools • Other SEO Marketing and Website Analysis Tools

7. Off-Page Techniques • SEO Implementation • Content/Articles Writing • Technical Writing • Web 2.0 /Blogging • Business Directories • Ad post • Image Sharing

8. Social Media Marketing • Social Media Campaigns • Posts Boosting

9. Search Engine Marketing • PPC Campaigns • Conversion Optimization

10. Contact Us Email : business@solutionsplayer.com Phone: +92514938227 Website: http://www.webdevelopment.com.pk/