CREATING A CULTURE OF WELLNESS

1. CREATING A CULTURE OF WELLNESS Using Social Media in Medicine Nimali Fernando, MD, MPH

2. Todays talk…… • STORY OF THE DOCTOR YUM PROJECT-USING SOCIAL MEDIA • CREATING A CULTURE OF WELLNESS-PRESCRIPTION FOR A HEALTHY FAMILY • WAYS THAT THE DOCTOR YUM PROJECT MAY BE ABLE TO HELP

4. Obesity Trends* Among U.S. AdultsBRFSS, 1999 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) *From the CDC No Data <10% 10%–14% 15%–19% ≥20%

5. Obesity Trends* Among U.S. AdultsBRFSS, 2000 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% ≥20%

6. Obesity Trends* Among U.S. AdultsBRFSS, 2001 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

7. Obesity Trends* Among U.S. AdultsBRFSS, 2002 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

8. Obesity Trends* Among U.S. AdultsBRFSS, 2003 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

9. Obesity Trends* Among U.S. AdultsBRFSS, 2004 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

10. Obesity Trends* Among U.S. AdultsBRFSS, 2005 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

11. Obesity Trends* Among U.S. AdultsBRFSS, 2006 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

12. Obesity Trends* Among U.S. AdultsBRFSS, 2007 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

13. Obesity Trends* Among U.S. AdultsBRFSS, 2008 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

14. Obesity Trends* Among U.S. AdultsBRFSS, 2009 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

15. Obesity Trends* Among U.S. AdultsBRFSS, 2010 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

16. The Facts about our Habits 40 percent of US children are eating fast food on any given day.

17. THE SOLUTION….

20. Kid-tested, family-friendly recipes

21. The “Tiny Tasters”

22. Yum Score

25. Engage kids in Healthy Food

28. Virginiapediatrics.org

29. Provide information to the places people already live • Internet Searches • Social Media

30. Social Media • 1 billion Facebook users • 500 million on Twitter • Nearly 50 million on Pinterest most are 25-54, most are women • Informal poll in my office over 90% of my patient’s families use either facebook, twitter or pinterest.

34. Healthcare Providers Using Social Media • Educational purposes, networking • Can improve web presence, attract patients • Improve Search Engine Optimization • Healthcare providers should share experiences with use of social media • Royal College of General Practitioners “Social Media Code” Feb 2013

35. My Rules for Social Media • Educate and inspire • Teach by example • Be respectful • Practical advice, not medical • Don’t interact in ways that would identify a “fan” as a patient • Use common sense

36. Other sites I find Inspirational/Educational • The Foodie Physician • Kids Gone Raw • Michael Pollan • The Farmacy • The American Academy of Pediatrics • Virginia Chapter of the AAP • NutritionFacts.org

38. Pages Where I get Education & Inspiration • NutritionFacts.org • Michael Polland • American Academy of Pediatrics • Virginia Chapter of the AAP • Kids Gone Raw • The Foodie Physician • Fooducate • Healthy Life Virginia • The Farmacy

45. Teach patients about wellness Show people how to be well Help families to create a culture of wellness

46. BEGINNING OF A CULTURE OF WELLNESS