1 / 6

Pathway to building the authentic brand

Some of the successful marketing techniques that have been tried and tested to scale-up businesses include content marketing and social media marketing. Why so? Both short- and long-term benefits can be found in content marketing.<br><br>Since most software firms don't have a sizable advertising budget, social networking is usually their next choice. For your business, social media is a fantastic tool to increase visibility, brand recognition, and even lead generation- Devon Wijesinghe

devonwijesinghe
Télécharger la présentation

Pathway to building the authentic brand

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pathway to building the authentic brand Devon Wijesinghe

  2. Prioritize marketing Do you want your business to look more attractive? Solution: marketing. Even with the strongest infrastructure, workforce, and operational procedures, scaling up can be difficult if no one has ever heard of your business. Some of the successful marketing techniques that have been tried and tested to scale-up businesses include content marketing and social media marketing. Why so? Both short- and long-term benefits can be found in content marketing. Since most software firms don't have a sizable advertising budget, social networking is usually their next choice. For your business, social media is a fantastic tool to increase visibility, brand recognition, and even lead generation- Devon Wijesinghe

  3. Create a presence on social media How you present yourself will affect how others see you when you first start developing your brand. You should try to overcome your phobia of sharing the true you on social media by viewing it as your digital booklet. Your genuine character, honesty, and integrity will help you build a community of supporters of your vision, mission, and beliefs. What your audience can anticipate from you and what you can give them will depend on how openly you share your challenges with them. Genuineness is rewarded with loyalty from the public. Being genuine shows that you genuinely believe in what you are delivering when it comes to brand promotion.

  4. Put a marketing plan into action. Marketing and branding make a great couple. If the branding is strong, the marketing just raises awareness. Consider some of your favorite firms, brands, and logos: What do all of them share? Most likely because they make you feel something, which encourages you to buy what they're selling. There is a concept known as emotive branding, and color psychology also exists. Your marketing and advertisements may need to use specific emotions and colors depending on your specialization and the industry you're in to evoke the desired emotions in customers.

  5. cultivate sincere network connections Before forming any connections, ask yourself: Am I truly on the same page with this person, or am I just needing something from them? I am a strong supporter of energy. I also believe that people will eventually notice if you are constantly taking from them without trying to reciprocate. Regardless of the celebrity, influencer, journalist, or producer I've met, I've always tried to make sure I developed a true, sincere friendship. It's crucial to keep your head down and make genuine heart-to-heart contact along the way-Devon Wijesinghe.

  6. Thanks For Watching

More Related