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Leveraging Social Media for Soroptimist Goals: Best Practices and Engagement Tips

Discover how to effectively utilize social media to achieve your goals as SIA Governors. This guide explores the importance of connecting with members, communicating with fellow Governors, and sharing information from Headquarters. Learn to identify your audience on platforms like Facebook, Twitter, LinkedIn, and Pinterest, and embrace strategies such as sharing posts, engaging content, and optimal posting times. Maximize your social media impact with visual storytelling, polls, and community engagement tips. Let's make social media a way of life for positive change!

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Leveraging Social Media for Soroptimist Goals: Best Practices and Engagement Tips

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  1. WAVE OF CHANGE How can we use social media? Alyssa Ketterer, Digital Marketing Manager, SIA

  2. Social Media: Not a fad… it’s a way of life

  3. How can we use social media?

  4. What are your goals? As SIA Governors… what are your goals when using social media? • To reach members • To communicate with fellow Governors • To share information from Headquarters • _________________ • _________________

  5. Just because 200 + social networks exist… doesn’t mean you have to be on every single one. Facebook? Twitter? LinkedIn? Pinterest? Where is your audience?

  6. Soroptimists are on Facebook!

  7. Facebook Group: SIA Region Governors

  8. The #1 way you can share messages from Headquarters is… • (drum roll please) • Share posts from SIA’s and LYD’s facebook pages! So easy!

  9. Great Examples: • Message from Headquarters • Posts to YouTube • Local Member Update

  10. Best Practices: Facebook • Page v.s. Profile • Page = organization, club, company, etc. • Profile = personal (aka must be a person, human body) • Page Administrators • Identify multiple Page Administrators to help with creating more content

  11. Best Practices: Facebook • Timing • Best times to post = during downtime + weekends • Morning: 8:00AM – 9:00AM • Lunch: Noon – 1:00PM • End of Work Day: 4:30PM – 6:00PM • Night: 9:30PM – 11:00PM • Frequency = 3 or less posts/day • Use the new scheduling tool:

  12. Best Practices: Facebook • Engagement Tips • PHOTOS, PHOTOS, PHOTOS! (and tag people/organizations whenever possible) • Videos (people love watching stories come to life) • Short & Sweet: drive traffic to website • Ask questions: use polls to survey • Stats show that using Emoticons increases engagement!  • Always respectful & transparent • Have fun! Have a personality!

  13. Best Practices: Facebook How to create a Facebook interest list… (see handout: “Social Media Guidelines”)

  14. Key Take-a-ways: How can we use social media? Two-way, Instant Communication • Connect w/ Governors • Share information from Headquarters • Share updates from local clubs & members Maximize Engagement (see “Guidelines” handout) • Short & Sweet posts • Make it visual (photos/videos) • Timing • Listen & Respond • Have fun! Have a personality  Get Organized • Page v.s. Profile • Multiple Page Administrators • Set up Interest List to help filter your newsfeed

  15. Helpful Links: HOW TO’s • How to create a Facebook page: • http://www.facebook.com/help/sign-up • How to create a Twitter account: • http://bit.ly/ntt66z • How to upload videos to YouTube: • http://bit.ly/x62L7S • How to set up a LinkedIn account: • http://learn.linkedin.com/new-users/ • How to shorten links with bitly: • https://bitly.com/

  16. Questions? Connect! CONTACT INFORMATION Alyssa Ketterer Digital Marketing Manager Soroptimist International of the Americas LiveYourDream.org alyssa@soroptimist.org NEED HELP? https://www.facebook.com/help Soroptimist International of the Americas LiveYourDream.Org @soroptimist @LYDorg www.youtube.com/siahq www.youtube.com/LiveYourDreamOrg Group: Soroptimist International of the Americas pinterest.com/pinyourdream/

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