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PR's Role in Amplifying Collective Impact for Women and Girls

In "Wave of Change," Kamali Brooks, Public Relations Manager at SIA, discusses how strategic public relations can enhance collective impact. By focusing on increased recognition, Soroptimist aims to spotlight its initiatives dedicated to improving the lives of women and girls. This presentation outlines the powerful connection between effective PR strategies and the attainment of recognition goals, ultimately driving greater awareness and support for important causes.

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PR's Role in Amplifying Collective Impact for Women and Girls

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Presentation Transcript

  1. WAVE OF CHANGE

    How PR Increases our Collective Impact Kamali Brooks, Public Relations Manager, SIA
  2. PR and Collective Impact CollectiveImpact Increased Recognition
  3. Recognition Goal Soroptimist will be recognized for its efforts to improve the lives of women and girls.
  4. Collective Impact
  5. Social & Economic Empowerment
  6. How people hear about SIA
  7. How people hear about SIA
  8. Search Engine Optimization
  9. Live Your Dream
  10. Increase Awareness Increase Collective Impact Promote Women’s Opportunity Awards Promote women- and girl-focused projects Promote and support Live Your Dream Implement SIA’s visual identity Develop club website Use social media
  11. Promote Women’s Opportunity Awards
  12. Women’s Opportunity Awards Benefits of Promoting Get more women to apply Improves recipients’ quality of life Helps recipients build confidence Strengthens self-determination Multiplies cycle of growth
  13. Women’s Opportunity Awards Benefits of Promoting Increase donations for award More financial support = Help more women Increase amount of money given to each recipient (award dollars) Increase total number of awards given
  14. Women’s Opportunity Awards Benefits of Promoting Program becomes synonymous with Soroptimist and its mission.
  15. Promote women- and girl-focused projects
  16. PR Resources
  17. Logos
  18. Customizable Templates Customizable Templates Club and region website templates Media templates Club stationery templates
  19. Local Publicity Tools Local Publicity Tools New club publicity template Publicity kits Speeches Audio PSAs Media Kit 101
  20. PR Guides PR Guides Website guidelines Graphic Identity & Style Manual Exhibit Guide Photo Guide
  21. Translated Resources 日本語資料 한국 자원 Português Español 臺灣資源
  22. Mission-focused Projects Benefits of Promoting Clubs will be known for helping women and girls Global recognition Increase # people interested in Soroptimist Potential to increase financial support
  23. Promote Live Your Dream
  24. Live Your Dream Offers Alternative Ways to Deliver our mission Engage members at club and individual level Cultivate Soroptimist brand Increase financial resources
  25. Promote Live Your Dream Post Live Your Dream song online Encourage people to download
  26. Promote Live Your Dream Share promotional videos
  27. Promote Live Your Dream Share virtual badges
  28. Promote Live Your Dream Sport Live Your Dream merchandise!
  29. Promote Live Your Dream Hand out promotional materials
  30. Live Your Dream Benefits of Promoting Increase recognition Strengthen Soroptimist brand Engage more people in mission Enable us to help more women Relieve financial burden on members
  31. Success of Live Your Dream = YOU!
  32. Implement SIA’s Visual Identity
  33. Implement SIA’s Visual Identity SIA SI
  34. Soroptimist’s Visual Identifiers Benefits of Using Our unique look becomes synonymous with organization and mission Using Soroptimist and Live Your Dream logos together shows relationship between them
  35. Soroptimist’s Visual Identifiers Graphic Identity & Style Manual
  36. Club/Region Website
  37. Club/Region Website Benefits of Having Website Inform people about Soroptimist Provides instant visualization Accessible 24/7 Easily updated Save on printing costs
  38. Use Social Media
  39. Social Media Benefits of Using Social Media Eliminates gatekeepers Adds value to membership Communicate with a lot of people at once Cost efficient
  40. TO SUM IT UP! Increase Public Awareness Promote Women’s Opportunity Awards Promote women- and girl-focused projects Promote and support Live Your Dream Implement SIA’s visual identity Develop club website Use social media
  41. Increase Awareness, Increase Collective Impact Help women and girls around the world to live their dreams!
  42. PR Questions? Contact Me: kamali@soroptimist.org 215-893-9000 x130
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