DO YOU KNOW? About 90% of marketers asserted that social media generated great exposure for their company. Social media networks have become a substantial part of every marketing strategy.
Why Social Media Matters? • Communicate with and gain insights from target customers • Social media provides tremendous reach at a fraction of the cost of traditional marketing methods • Create awareness and buzz around your brand, service, or product • Successful social media marketing campaigns attract links, and as a result, enhance SEO efforts
Top Social Media Mistakes • Not doing it • “I don’t have time…” • Not having a purpose + plan • Random, meaningless content • Being too promotional • Beware of the “Amway” guy • Not sticking with it • “I got busy…”
ADVANTAGES OF SOCIAL MEDIA MARKETING • More Inbound Traffic • Improved Search Engine Rankings • Higher Conversion Rates • Improved Brand Authority • Better Customer Satisfaction
More Inbound Traffic . Every social media profile of your business is a gateway to your website and every piece of your post content is another big opportunity to get new customers
Improved Search Engine Rankings Content such as blogs, infographics, case studies and employee photos will make your business’s social media profile more credible. it will give you more opportunities to get in front of industry influencers who will write about your business and provide backlinks which will automatically help to increase search engine rankings.
Higher Conversion Rates: As per the recent studies it is found that social media has a 100% higher lead-to-close rate than outbound marketing. when a brand is interactive online, customers who follow your brand’s accounts begin to trust the credibility of your business.
More Brand Authority Better Customer Satisfaction Your social media presence is not limited to making your customers aware of your brand. It’s a space in which clients interact amongst themselves, and where you can interact with them as well. Having such customers who mention your business on social media will advertise your business and show new prospective customers your brand authority.
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