Social Media Marketing For Your Business. Twitter & Facebook: OregonRLA Kent Lewis President & Founder Anvil Media, Inc. @ KentLewis kent@anvilmediainc.com www.anvilmediainc.com. Agenda. Social Media Background E=MC2 Social Strategy Online Reputation Management
Twitter & Facebook: OregonRLA Kent Lewis President & Founder Anvil Media, Inc. @KentLewis kent@anvilmediainc.com www.anvilmediainc.com
Agenda Social Media Background E=MC2 Social Strategy Online Reputation Management Social Platform Review Integration & Measurement Resources Q&A
Social MediaBackground
Statistics: Active Brands
Statistics: Active Industries
Benefits of Social Media Marketing Gain industry and constituent insights Provide affordable customer service Create or extend brand awareness Build community & thought leadership Generate measurable top line revenue
Social Media Success Factors Relevance Value Commitment Honesty Transparency
Local SEO: Foursquare Claim & manage tips Create special offers & reward Mayor Monitor analytics & use via admin Also consider GoWall & Loopt
Integration & Measurement
Social Media Integration Strategies Search Engine Marketing Public Relations Advertising Events & Promotions Direct Response
Social Media Integration Strategies Include in collateral Business cards In-store/office signage Advertising (print, broadcast, outdoor) Incorporate links online Website/blog Other social media profiles Email newsletters Email signature file Business directories
Twitter & Facebook: OregonRLA Read the Articles in our Resources section Request a copy of our local social white paper Subscribe to our newsletter & blogs Contact us for a free social media audit Kent Lewis (@KentLewis) President & Founder Anvil Media, Inc. Formic Media, Inc. @Anvil Media @FormicMedia kent@anvilmediainc.com kent@formicmedia.com www.anvilmediainc.com www.formicmedia.com