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Title: Agency Presentation Client: Date:. AGENDA. Introduction Company Profile Your Situation As We Understand It Our Clients Case Studies Forward Thinking. INTRODUCTION.
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Title: Agency Presentation Client: Date:
AGENDA • Introduction • Company Profile • Your Situation As We Understand It • Our Clients • Case Studies • Forward Thinking
INTRODUCTION Thank you for this opportunity to present. Before concluding, we will hopefully give you an in-depth understanding of DJA’s people, culture, capabilities and strengths. All of which we hope will match your requirements. Please ask questions!
ABOUT DJA • Independent, full-service promotion marketing agency founded in 1962 • Offices in NY & CA • Experienced promotional staff with broad range of backgrounds • We service many diverse clients and industries • Our philosophy: deliver promotions that work – on strategy, on time, on budget • Industry Awards: PMA Reggie, IMA Gold Circle Awards, PROMO’S PRO Award, American Marketing Association, Society for Incentive & Travel Executives (SITE) Awards, and Diamond Award • Under-One-Roof, A-Z services both on & offline
HOW WE WORK Before moving forward, it’s important to understand the following: • You tell us the problem (puzzle) and we put all the pieces together for you and implement as needed • We advise you as much or as little as wanted. It’s your call • We work well with any type of creator; agency or client. We even know how to be a silent third party • Our vast experience allows us to operate fluidly in any situation
UNDER-ONE-ROOF Legal Counsel & Administration Sweepstakes, Games & Contests Incentive & Loyalty Programs Tie-ins & Strategic Alliances Promotion Development Refunds & Rebates Social Media Marketing Event Promotions UGC Promotions Hispanic Promotions Prizes & Premiums Online Services Instant Win Security & Seeding Database Marketing Print Production Creative & Design Warehousing & Fulfillment Travel Services
MARKETING SERVICES • DJA gives you the promotion support and service you need, right now! • Stop worrying about: • Not having enough help • Missing deadlines • High administration and fulfillment costs • Online game programming/hosting • Finding the right premium and/or travel prize • Staying within the lottery laws • We’ll work with you: pick and choose from our array of services to get your job done.
TEAM APPROACH Client Agency Team Effort! Plans Board DJA Sr. Marketing Executive Dedicated Account Team Operations Design (Insert Name) – Senior V.P. – Extensive knowledge of market (Insert Name) – Account Supervisor – Detail oriented IT Fulfillment (Insert Name) – Account Executive – Great follow-through Production Premiums (Insert Name) – Assistant Account Executive – Excellent organization Travel
FEE ARANGEMENTS • Project Basis - scheduled fees cover all services requested • Annual or Volume Contract - covering up to “X” projects, affords bulk rate pricing to take advantage of frequency of similar promotions • Retainer or Agency-Of-Record - provides maximum cost efficiency and dedicated account team; may be suggested following a trial period to build confidence and establish optimal client-agency chemistry
OUR CLIENTS 1-800-Flowers.com 2K Sports ABS CBN North America Aeropostale, Inc. Alantra Life Settlements, LLC ALEn Americas AmTrust Bank Ann Taylor Retail, Inc. AOL Associated Advertising Audi of America AzoogleAds B&G Foods, Inc. Balsam Hill Bank of America Bartons Confectioners BBDO Benjamin Fine Homes & Estates Best Western International, Inc Bigelow Advertising Blackhawk Marketing Network Bridgestone Firestone North American Tire, LLC Broyhill Furniture Industries, Inc. Eire Direct marketing Ensemble Travel Group Eric Mower & Associates Expo Communications FedEx Corporate Services Ferrara & Company Fingerhut Direct Marketing Incorporated Five Star Sports Fleishman-Hillard FUSE Communications GE Money General Mills Ghirardelli Chocolate Company Gish Sherwood & Friends, Inc. Hanley wood Marketing Harrah’s Entertainment HearthSong Honeywell Household Credit Services HSBC Intuit Marketing Johnson & Johnson JWT Camelot Communications Cargill Meat Solutions CBS Television Stations Cenergy Communications Citizens Bank Clif Bar & Co. Closerlook Inc. Comedy Central Creative Presence Partners, Inc. Crosstown Traders, Inc. Current Lifestyle Marketing Custom House D’Addario & Co., Inc. Daytona International Speedway Delaware North Companies Directo Hispanic Deutsch Inc. DeVries Digital Cement Dreyer’s Grand Ice Cream, Inc. East West Creative eBay Edelman
OUR CLIENTS Tank Design The Active Network, Inc. The Bravo Group The Clorox Company The Gretsch Company The Knot The Livingston Group The Vidal Partnership Time Warner Cable Toby Felbman Inc. TracyLocke Travel Industry Of America Unilever UniWorld Group, Inc. Velocity Sports & Entertainment Verisign Vision Creative Group, Inc. Weber Shandwick Wells Fargo Bank Wolverine Brand Wunderman Yahoo! Konig Motoring Accessories Lane Home Furnishings LifeScan Inc. LIME Public Relations & Promotion Lokion Interactive Lopez Negrete Communications Lucero Agency Mambo Sprouts Marketing Marcus Thomas LLC Marriott Vacation Club International Matchpoint Marketing McNeil Consumer Healthcare Media Mixx Merry Media, Inc. Mionetto USA Motivaction MS3 Marketing MTD Consumer Products MWW Group MXenergy, Inc. National City Bank Neutrogena Cosmetics Marketing New York Jets LLC Nexxo Financial Corporation Nikon, Inc. NMA Entertainment & Marketing Novartis Consumer Health, Inc. OAG Worldwide Olympus P&G Pepsi Bottling Group Perillo Tours PGA Tour Picante Promotions Play Along Inc. Pollock Communications Porter Novelli Preston Tully Quigley Corporation R.A.B. Food Group, LLC R/GA Rainbow Media Ratner Companies Raymarine RCN Revival Soy Reynolds Flexible Packaging Riptube.com Rita’s Water Ice Franchise Comp, LLC Rivet RSI Marketing Safeway, Inc. Sagepath, Inc. Schick-Wilkinson Sword Seismicom Shycast Six Flags Theme Parks Spiegel Brands, Inc. ST Motorsports Stand Advertising Staples, Inc. Stein Mart Sterling Jewelers, Inc. Storck USA, L.P. Sudler & Hennessey Sullivan Higdon & Sink
OUR CLIENTS AGENCIES US Concepts Velocity Sports & Entertainment Vision Creative Group, Inc. Weber Shandwick Wunderman Fleishman-Hillard FUSE Communication Gish, Sherwood & Friends, Inc. Hanley Wood Marketing Intuit Marketing Porter Nvelli Preston Tully R/GA Rivet RSI Marketing Sagepath, Inc. Seismicom LIME Public Relations & Promotion Lokion Interactive Lopez Negrete Communications Lucero Agency Mambo Sprouts Marketing Marcus Thomas LLC Matchpoint Marketing The Active Network, Inc. Associated Advertising AzoogleAds BBDO Detroit Bigelow Advertisimg Camelot Communications Cenergy Communications Closerlook, Inc. Creative Presence Partners, Inc. Current Lifestyle Marketing Deutsch Inc. DeVries Digital Cement Drive Agency East West Creative Edelman Eire Direct Marketing Eric Mower & Associates Ferrara & Company Media Mixx Motivaction MS3 Marketing MWW Group NMA Entertainment & Marketing P&G Pollock Communications Signature Advertising and Marketing Solutions Stand Advertising Storck USA, L.P. Sudler & Hennessey Sullivan Higdon & Sink Tank Design The Bravo Group The Livingston Group The Vidal Partnership TracyLocke UniWorld Group, Inc.
CASE STUDY Client:PBG, TracyLocke Objective:Maximize consumer awareness and involvement with Circle K Convenience Stores; provide account specific overlay to key convenience store customers to maximize Pepsi volume. Tactic: In-Store Instant Win Game Mechanics: Pepsi Dash for Cash Instant Win Game, a tie-in with Circle K Convenience stores. Consumers received a game piece when they purchased a qualifying Pepsi product at any of the participating Circle K stores. The game featured Pepsi discounts and racing ticket discounts as lower level prizes. Grand Prizes: 5 winners received trips to the Pepsi 400 in Daytona, where each got to grab as much cash as possible in 30 seconds in the provided “cash bubbles”.
CASE STUDY Client: Cramer-Krasselt Objectives: To increase brand awareness, website traffic, and encourage purchase. Tactics: Social Media Marketing and Sweepstakes Mechanics: During the promotion period, consumers were instructed to visit www.KILZCleanStart.com, click on the promotional link and complete the online registration form. After registration, the consumer could receive up to 5 entries in the Sweepstakes using either Twitter or a participating blog. Entry required consumers to post one status update or comment explaining what they would re-do with $500. One entry was earned each time a post was made. Prizes:Grand Prize (5): $500 Wal-Mart gift card
CASE STUDY Client:Jackson Spalding Communications and The Gretsch Company Objectives: To celebrate its 125th anniversary by identifying the world’s next generation of Gretsch artists. Tactic:Online UGC Contest Mechanics:Unsigned artists visited www.gretsch125th.com to submit an mp3 file of the song of their choice. From those submissions, ten finalists were selected by popular online voting. An expert panel that selected the grand, first and second prizewinners judged those ten finalists. Prizes:Grand Prize Winner performed live at Gretsch’s 125th Anniversary Concert in New York City as part of an illustrious lineup of “Gretsch Greats” and won a full rack of great Gretsch gear. 1st Prize winner received enough gear to “Gretsch their garage. 2nd Prize winner received $1,250 in Gretsch-product gift certificates to help them take their sound to the next level.
ADVANTAGES • Sweepstakes, Games, Contests, Incentives professionals • UGC experts • Under-One-Roof services with flexibility • Short chain of command, decisions are made quickly • Longevity • Plans board • In-house legal • Credibility • Turn-key promotional options (online/offline/integrated) • On/offline security