Innovation and Creativity in Community Colleges

1. Innovation and Creativity in Community Colleges June 13, 2011 Asheville, NC Stuart Rosenfeld RTS, Inc

2. Innovation and Creativity in the Community College • Effects on mission and organization • Effects on occupational programs • Effects on pedagogy and learning

3. Creativity is growing more important to colleges because… • Forms of competitive advantage are changing • Creative industries and occupations are growing • Amenities are in greater demand by people and businesses • Employers understand that creativity leads to innovation and problem solving

4. 1. Creativity had become an important competitive advantage • 1960s & 1970s “Making things cheaper”Advantages are Cost and Functionality Division of labor, MTS, mass production • 1980s & 1990s “Making things better”Advantages are Quality & Delivery TQM, JIT, flexible specialization, automation • 2000s “Making better things”Advantages are Differentiation & AuthenticityAesthetics, customization, design, originality, creating experiences

5. Incorporating design to gain advantage

6. The Art of Manufacturing: Winzelear Gear, Chicago

7. Estimated importance of aesthetics in design to competitiveness in four states % of Manufacturers’ Responses Responses from 301 manufacturers in AR, MS, NC, & WI

8. How would you rank the importance of creativity in your employees? Based on surveys of 301 manufacturers in AR, MS, NC, and WI

9. 2. Growth of design occupations, ‘08-’18

10. 3. “Place” attracts and keeps educated and experienced workers & entrepreneurs • Young and the restless • New parents and the stable • Mature and upwardly mobile • Older and the wiser • Each will seek different • types of place, experience, • and work life.

11. Survey of US workers in Fairfax County (DC suburbs) • 88% consider themselves creative • 75% said their employers valued creativity • 63% said their jobs were creative • 21% would take new job at less money in order to be creative • 29% would move to be in a more creative community (37% of young workers Survey conducted in 2007, Fairfax County Economic Development Authority.

12. 4. The arts inspire “creativity” Artistic Creativity (right brain) Technological Creativity (left brain) Productivity & Reliability Distinctiveness & Novelty Cost & Functionality Appeal & Quality Merging of two (E.A.T)

13. Distinctions

14. Constraints to developing creativity • 20th century tradition of preparing workers to: - to do jobs well - to get to work on time and follow procedures - to fit into the company culture • Technical colleges have been primarily left brained institutions

15. What can colleges do? • Respond to new demands for creative work. • Require art and/or design in technical and commercial programs. • Teach students to think like entrepreneurs. • Offer multidisciplinary learning and project opportunities. • Establish school environment for creativity. • Expose faculty and students to different experiences

16. Promoting enterprise at nyDesigns,LaGuardia Community College, NYC • Design Business Center • Incubator • Studio space: 19 private studios • Place interns in companies • Continuing ed. business & design classes and design option • Fiber optic, broadband, fax • Photo studios

17. Integrative learning: creative welding

18. A Center for Innovation Washington State Wine Industry

19. Berea College, Kentucky - At Berea College, most students take crafts programs, and have for 115 years. - Part of college’s mandatory 10 hr/week work program

20. Community Building at Southeast Community and Technical College in Kentucky • More than 50 people of all ages contributed to mural, one of three created in public space to involve people in their community and culture and teach communications, arts, and project skills. • “Higher Ground”: staged plays about life in Harlan County as part of oral history project (NY Times)

22. Furniture College at Letterfrack:Galway-Mayo Instituteof Technology • Initiated by Community-Based Rural Development Center to introduce Scandinavian design principles (and imagination) into the Irish furniture industry • Integrate art/design with production technologies • Certificate & degree programs in furniture production and management • Home of Irish Furniture Technology Center • Supports new enterprise development • Seminars for industry http://www.gmit.ie

23. Learning & Innovation Networks Trans-Atlantic Technology & Training Alliance LSITES (IT) CraftNet Medical Device Education & Industry Consortium Media Arts Alliance EntreNet Auto Workforce Collaborative Culinary Arts Design Alliance Alliance for Sustainability Sustainable Food Systems

24. Current membership from… • US • Denmark • Finland • Ireland • Germany • Netherlands • Scotland • Spain • South Africa Secretariats Danish Agency for International Development (Europe) RTS (N. America)

25. TA3 internationalconferences & meetings • Two-Year Colleges on the Cutting Edge (Memphis, TN ‘93) • Facing the Future (Orlando, FL ‘96) • Connecting to Community (Glasgow, Scotland, ‘96) • New Paths to New Skills (Washington, DC, 5/12, ‘97 • Education in an Entrepreneurial Economy (Galway, Ireland, ‘98) • Learning.now (Chapel Hill, NC ‘98) • Networking Colleges (Kuopio, Finland, ‘99) • Alliances that Work (Louisville, KY ‘00) • Digital Economy (Glasgow, Scotland ‘01) • Colleges in a Changing World (New Orleans, LA ‘01) • Entrepreneurial Education (Sønderborg, Denmark ‘02) • Improving Access (Green Bay, WI ‘03) • Recruitment and Entrepreneurship (Vienna, Austria, ‘04) • Globalization (Seattle, ‘05) • Community Colleges in Creative Economies (Asheville, ‘04) • Soft Skills (Berlin, ‘05) • Creative minds (Whitefish, MT, ‘06) • Regional development (Galway, IR, ‘07) • Changing workforce (Columbia, MD ’08) • Contextualizing Learning (Tampere, FI ’09) • Building Sustainable Communities (Asheville, NC, ‘10) • Creativity and Innovation in Education (San Sebastian, Spain, ‘11)

26. Alliance for Sustainability Formed in the fall of 2009 under a grant from the Ford Foundation to collaboratively develop new or better ways to educate and train for, promote, and support sustainable rural development and generate wealth by: • Expanding programs for employment in sustainable, wealth retaining companies • Supporting entrepreneurial education in green businesses • Integrating knowledge of renewable energy & conservation, and into all programs • Building partnerships with local government agencies & CBOsin support of sustainable growth • Increase use of energy efficiency and renewable energy in college facilities

27. Alliance for Sustainability • Alfred State, New York • Arkansas State University-Beebe, AR • Arkansas State University-Newport, AR • Ashland Community and Technical College, Ashland, KY • Bevill State Community College, Jasper, AL • Bridgemont Community College, Montgomery, WV • Cleveland State Community College, Cleveland, TN • Coahoma Community College, Clarksdale, MS • EUC-Syd Technical College, Sønderborg, Denmark • Hocking College, Nelsonville, OH • Holmes Community College, MS • Louisiana Delta Community College, LA • Mississippi Delta Community College, MS • Mountain Empire Community College, Big Stone Gap, VA • Northeast Wisconsin Technical College, Green Bay, WI • Patricia Hannaford Career Center, Middlebury, VT • Potomac State College, Keyser, WV • Robeson Community College, Lumberton, NC • Southeast Kentucky Community and Technical College, Cumberland, KY • Walters State Community College, Morristown, TN • West Virginia University-Parkersburg, Parkersburg, WV

28. http://www.ccsustainabilityalliance.com/

29. Newest Spinoff: Diversified and Sustainable Food Systems Which…. • are more diversified and local than commodity-based agriculture • hold significant potential for generating and retaining income and improving health in rural and urban areas • require knowledge beyond high schools but few opportunities in community college Conference planned for early fall

30. CraftNet • Arkansas State University-Beebe, Arkansas • Berea College, Berea, Kentucky • Danish College of Glass and Ceramics, Nexø, Denmark • Eastern Maine Community College, Bangor, Maine • Esaydi FET College, Port Shepson, South Africa • Galway-Mayo -Furniture College, Letterfrack, Ireland • Haywood Community College, Waynesville, North Carolina • Hazard Community College, Hindman, Kentucky • Northeast Wisconsin Technical College, Green Bay, Wisconsin • Patrick Henry Community College, Martinsville, Virginia • Piedmont Technical College, Edgefield, South Carolina • Santa Fe Community College, Santa Fe, New Mexico • Sheridan College, Sheridan, Wyoming • Southeast Community & Technical College, Cumberland, Kentucky • Southern West Virginia Community College, Mount Gay, West Virginia • Western Piedmont Community College, Morganton, North Carolina

32. Modular Diversified Food Systems Curricula Core Food System Competencies New entrants, beginning farmers, explorers e.g., Basics of food systems Farm maintenance Plant and soil science Pest management Conservation Enrollments with specific interests Enrollments from other fields Related Functional Skills More Specialized Skills e.g., Dairy Cattle Organics Exports e.g., Agritourism Biofuels Processing Branding CSAs Entrepreneurial Skills e.g., Finances Marketing Business planning Outcomes: - Certificate - Associate degree - Not for credit

33. Regional Technology Strategies, Inc.205 Lloyd St.. Suite 210Carrboro, NC 27510rosenfeld@rtsinc.org http://www.rtsinc.org