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Redefining Entertainment: The Advertising Dilemma in Entertainment Weekly

Entertainment Weekly claims to provide sharp insights into media and pop culture. However, the magazine features a disproportionate amount of advertisements not related to entertainment, creating a blurred line between genuine content and commercial promotion. Only 35% of the ads are relevant to TV shows, books, or other media. This misrepresentation implies that products like junk food, cigarettes, and antidepressants can be equated with entertainment, ultimately distorting the true essence of the term.

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Redefining Entertainment: The Advertising Dilemma in Entertainment Weekly

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  1. Entertainment weekly. Redefiningentertainment.

  2. Thesis: Although EW claims to be “providing a sharp insight into the media and pop culture” with news and reviews, it has a disproportional amount of ads that have nothing to do with entertainment. However the ads not related to entertainment are presented from the perspective of entertainment, blurring the real definition of entertainment and implicating that products such as junk food, cigarettes, antidepressants, make-up or cars are means of entertainment equally with TV shows or books.

  3. Only 35% of the ads are related to TV shows, books or other media.

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