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Panacea International

Panacea International. Tara DiNardo , Evan Tansey , Aditya Joshi. Company Information. Mission Statement: Making physical wellness easier to attain. Product: Personal Wellness Assistant (PWA) Ages below 15 – customizable covers Ages 15-80 – Come in different covers

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Panacea International

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  1. Panacea International Tara DiNardo, Evan Tansey, Aditya Joshi

  2. Company Information • Mission Statement: Making physical wellness easier to attain. • Product: Personal Wellness Assistant (PWA) • Ages below 15 – customizable covers • Ages 15-80 – Come in different covers • Ages over 80 – Bigger screen and keys for ease of use

  3. Industry Analysis • Projected revenue for weight loss industry for 2010: $3,782 Million • Growth rate for 2011: 4.6 • Changes in lifestyle/ Changes in legislation

  4. 60% of Americans aged 20 years or over are overweight Target Market Information courtesy of IBIS World

  5. Competition • Current competitors • Manufacturers of calorie counting devices or pedometers • Any other weight loss or physical wellness tool • Potential direct competitors after product is introduced since it is easy to be reproduced

  6. Strategic Position & Risk Assessment • Socially responsible company • committed to high labor standards • All American products to ensure the highest quality. • Competitive Risk: Other companies may emulate us. However, we plan on using our position as a first mover to fortify a strong initial position

  7. Market Plan & Sales Strategy • We will use a multi-pronged approach to advertising and marketing • Infomercials will be an important part of our product awareness campaign • We will donate models to local schools and health institutions to increase goodwill as well as to create market awareness. • The different version of the PWA will allow customers to not only be healthy, but to tailor the PWA to their needs

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