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Developing Your Communication Plans

Developing Your Communication Plans

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Developing Your Communication Plans

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  1. Developing Your Communication Plans Claudia Vondrasek and Anna McCartney-Melstad Johns Hopkins Center for Communication Programs The Alliance for Malaria Prevention Behavior Change Communication Workshop for Long-Lasting Insecticide-Treated Net (LLIN) Scale Up to Universal Coverage and Use Bamako, Mali 21 – 24 September, 2010

  2. Plan for the Session • Why Communication Plans? • Hypothetical Scenarios-Gowanda and Taifaja • Budget Considerations • Components of Communication Plans

  3. Why? Why? Why? • Why develop a Communication Plan for your mass distribution? • What are the advantages and disadvantages of developing a Communication Plan for your mass distribution? AMP BCC Workshop Bamako September 2010

  4. Hypothetical Scenario-Gowanda • 60% of households own at least 1 net but government wants to add 2 nets per household to reach universal coverage targets • Use was 35% for children <5 and 28% for pregnant women with seasonal variation • 60% urban/40% rural • 45% literacy rate • Typical family size=7 • 1 national TV station, access is 85%, access to radio 98% • No real community social structures • 40% IPTp 2 • What’s the campaign objective? • What’s the communication priority? • Opportunities? • Hang up Support? AMP BCC Workshop Bamako September 2010

  5. Hypothetical Scenario-Taifaja • 20% of households own at least 1 net but government wants to reach universal coverage targets using vouchers • Use was 5% for children <5 and 3% for pregnant women with seasonal variation • 30% urban/70% rural • 50% literacy rate • Typical family size=8 • Access to TV is 15%, access to radio 85% • Lots of NGOs/CBOs operating in community health • Health centers widely used • Low malaria education • What’s the campaign objective? • What’s the communication priority? • Opportunities? • Hang up Support?

  6. Budgeting for Gowanda and Taifaja

  7. Budget Considerations • Coordination (meetings) • Advocacy • VIP visitors • Media and publicity materials/tools • Press conference • Journalists training • Launch event(s) • Social Mobilization & BCC • Training of Trainers and Volunteers • Training guides/materials, job aids, tally sheets, monitoring forms • Radio/TV spots and airtime • Print material design, pretesting, production and dissemination/transport • Pre-campaign communication • Post-Campaign Reporting • Printing and dissemination of final campaign report AMP BCC Workshop Bamako September 2010

  8. Components of a Communication Plan • 1. Context/Background • 2. Objectives: • a. Overall Campaign objectives • b. Communication objectives for the campaign • 3. Target Audiences • 4. Key Message (pre-campaign, registration, distribution, and post campaign) • 5. Communication Channels • 6. Tools/Materials needed • 7. Timeline of activities • 8. Budget AMP BCC Workshop Bamako September 2010

  9. Questions?