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Developing Effective Communication Plans for Malaria Prevention: Insights from Bamako Workshop

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This document outlines the key components and strategies for developing communication plans aimed at scaling up the distribution and usage of long-lasting insecticide-treated nets (LLINs) to achieve universal coverage in Mali. Featured are hypothetical scenarios from the Gowanda and Taifaja regions, budget considerations, and the importance of understanding target audiences. The session emphasizes why communication plans are crucial for mass distribution efforts, identifies campaign objectives, and highlights effective communication channels and tools necessary for success.

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Developing Effective Communication Plans for Malaria Prevention: Insights from Bamako Workshop

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  1. Developing Your Communication Plans Claudia Vondrasek and Anna McCartney-Melstad Johns Hopkins Center for Communication Programs The Alliance for Malaria Prevention Behavior Change Communication Workshop for Long-Lasting Insecticide-Treated Net (LLIN) Scale Up to Universal Coverage and Use Bamako, Mali 21 – 24 September, 2010

  2. Plan for the Session • Why Communication Plans? • Hypothetical Scenarios-Gowanda and Taifaja • Budget Considerations • Components of Communication Plans

  3. Why? Why? Why? • Why develop a Communication Plan for your mass distribution? • What are the advantages and disadvantages of developing a Communication Plan for your mass distribution? AMP BCC Workshop Bamako September 2010

  4. Hypothetical Scenario-Gowanda • 60% of households own at least 1 net but government wants to add 2 nets per household to reach universal coverage targets • Use was 35% for children <5 and 28% for pregnant women with seasonal variation • 60% urban/40% rural • 45% literacy rate • Typical family size=7 • 1 national TV station, access is 85%, access to radio 98% • No real community social structures • 40% IPTp 2 • What’s the campaign objective? • What’s the communication priority? • Opportunities? • Hang up Support? AMP BCC Workshop Bamako September 2010

  5. Hypothetical Scenario-Taifaja • 20% of households own at least 1 net but government wants to reach universal coverage targets using vouchers • Use was 5% for children <5 and 3% for pregnant women with seasonal variation • 30% urban/70% rural • 50% literacy rate • Typical family size=8 • Access to TV is 15%, access to radio 85% • Lots of NGOs/CBOs operating in community health • Health centers widely used • Low malaria education • What’s the campaign objective? • What’s the communication priority? • Opportunities? • Hang up Support?

  6. Budgeting for Gowanda and Taifaja

  7. Budget Considerations • Coordination (meetings) • Advocacy • VIP visitors • Media and publicity materials/tools • Press conference • Journalists training • Launch event(s) • Social Mobilization & BCC • Training of Trainers and Volunteers • Training guides/materials, job aids, tally sheets, monitoring forms • Radio/TV spots and airtime • Print material design, pretesting, production and dissemination/transport • Pre-campaign communication • Post-Campaign Reporting • Printing and dissemination of final campaign report AMP BCC Workshop Bamako September 2010

  8. Components of a Communication Plan • 1. Context/Background • 2. Objectives: • a. Overall Campaign objectives • b. Communication objectives for the campaign • 3. Target Audiences • 4. Key Message (pre-campaign, registration, distribution, and post campaign) • 5. Communication Channels • 6. Tools/Materials needed • 7. Timeline of activities • 8. Budget AMP BCC Workshop Bamako September 2010

  9. Questions?

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