DOÇ.DR. BURHAN BAHRİYELİ TECHNICAL AND VOCATIONAL HIGH SCHOOL

1. DOÇ.DR. BURHAN BAHRİYELİ TECHNICAL AND VOCATIONAL HIGH SCHOOL ENTERPRISING YOUTH IN EUROPE WITHOUT BOUNDARIES

2. TABLE OF CONTENTS • COMPANY • Description of the company • Logo of the company • Management of the company • 3.1. Organizational Chart • 3.2. The Personal Data Of Employees • Capital Of The Company • Products And Packaging • 5.1. Production Plan • 6.Marketing Plan • 6.1. Our Vision And Mission • 6.2. Target Customer • 6.3.Sales • 7. Financial Plan • 7.1. Operatıonal Costs Chart • 7.2. Financial Plan Chart • 7.3. 3- Month Gross Margin Graphic

3. BUSINESS PLAN MOONSTAR ACCESSORIES

4. Wearefollowing a paththat is clearwith an objective ,which is encouragingstudentstobeginenterpreneurshipandteachingthemhowto start a businessandachievements in managingdepartments of thecompany in thescope of theprojectcalled ‘EnterprisingYouth in EuropewithoutBoundaries’ whichwehavetakenpart in withothersixcountriesnamelyPoland,Germany,Spain,Italy,Belgium,Latvia .Wehavefoundedourcompany.Its name is ‘MoonstarAccessoriesCompany.’ COMPANY

5. Thevolunteerstudentsandtheteachersconvene a meeting ,theyvoteforthe General Manager ,afterthat ,thechosen General Managerwilldecide on the rest of thestudentswhoappointedfortheothermanagementdepartments, sotheywillprepare an organizationalchart .Studentswhowanttoworkforthemanagementdepartmentsgivetheirresumes in ordertoapplyforthevacancies .Thedepartmentswill be introducedtothestudentsandwill be informedaboutthetasks of thedepartments .Thecooperationbylawsareprepared . MANAGEMENT

8. Thecompany’scapital is providedbythecompany’sshareholderswith an initialcontribution as 72 shares ,eachstakecost 2 tl ,it makestotally 144 tl .Thematerialswhichwewillusetoproduceenterprisesarepurchasedwiththismoney ,but thematerialstodecoratethemwill be obtainedfromthefactories as wastematerialsorthestudentswhotakepart in productionline . CAPITAL OF THE COMPANY

9. Withthebrainstormingstudentshavedecided on someaccessoriestoproducesuch as wallhangings,phonecases,wallets,bracelets,penholders, napkinholders,brooches,keyringsandmagnetsbyusing a materialbasicallycalled ‘felt ‘ which is non-woventextileandproducedbymatting,condensing,pressingfiberstogetherand has beentraditionallyused in Turkeyforcenturiestomakehandicraftaccessoriesandothermaterialstodecoratethemsuch as chains ,beads,pistachioshells ,safetypins,can tabs,ribbons,differenttypes of paints,fabrics,threads , furfabricswhicharegoingto be providedfromthefactories as wastematerials .Wealsowanttouseecologicalpackagingmaterialsuch as handmaderecyclingpaperbags . PRODUCTS and PACKAGING

10. PRODUCTION PLAN

11. MoonstarAccessorieswill be offeredbymanyretailersandwill be forcedtocompetewiththem .Productswill be manufacturedbytheirownhands.We can alsomakeenterprises in variousshapesandtypes .Thecombination of traditionallyusedmaterial ‘felt’ andotherwastematerialswillreflectourvision of ourcompany . MARKETING PLAN

12. “Ourcompany is basicallydevoted to developing human potential. Weaspire, withallourpeople in ourcompany,

13. Thetargetcustomers of thecompanyaredetermined as thestudents , theirfamiliesandtheteachers at ourschoolorthestudentsfromthelocalschools but later on preciselythestudentsfromtheotherschoolparticipating in theproject . Ouraim is toreachyoungpeopletofulfilltheirneeds of handmadeaccessoriesandwearealso sure thatthereare no competitorswhosellthequalifiedandhandmadeproductslikeours . TargetCustomer

14. Thesaleswill be carriedoutbyexhibitingtheproducts at theschool .Thecompanywill be introducedtocustomersbycreating a page on facebook .Postersareprintedfortheadvertisementandhung on thebulletin board at school .New productoffershavebeenidentified .Publicrelationswereintroduced .Wewillproduceandsellourproducts in theschool .Wehave an office in whichwearegoingtooperateandmanagethecompany . sales

15. At thefair, allthepartners can bringtheirownproductsandsellthemtoeachother, sotheywillalsolearnandexperiencetheexportingandimportingprocesssymbolically MARKETING

16. At theend of theproject, weoffer a jointfairwhereallthepartners can displayandselltheirproducts. Wewouldliketoundertakethistaskandto organize it in ourcountry MARKETING

17. Sellingtheproductsviaourwebsitemay be anothergoodway of marketing andadvertising. MARKETING

18. When it comestothisprocess,wewouldWeliketo organize a fair at schoolorsomewhere else in ordertodisplayandsellourproducts MARKETING

25. Financialdepartmentwilldealwiththetasks as sales,purchasing ,logistics .Theywillworkeverydayfrom 01:00 pmto 02:00 in thelunchbreaks.No specialpermitsorlicencesarerequiredtooperateorsellourproducts .Wehaveto pay attentiontothevalueaddedtaxes of theproducts .Customerswill pay withcash . FINANCIAL PLAN

26. In the months of January, February and March the company had 315 % as net profit. Byworking in cooperationwiththe marketing departmentproductionmanagerwillwork on income of theproductssoldandthewages of theemployees . It is decidedthatthestudentswill be paid 10 kuruş foreveryproductthattheywillproduceandsellinstead of havingtheirpayrolls . Productiondepartmentprovidespurchasingmaterialswhichwill be used in manufacturingandpackagingbyspendingsomeamount of thecompany’scapital . FINANCIAL PLAN

27. OPERATIONAL COSTS CHART

28. FINANCIAL PLAN CHART Thematerialswhicharepurchasedfortheproduction in Januaryare not obtainedfromthesales of theshares of thecompany .Shareswill be takenintoconsiderationwhenthe net profitwill be calculatedbytheend of January 2015.

29. 3- MONTH GROSS MARGIN GRAPHIC

30. PHONE CASES

33. NECKLACES, BRACELETS AND EARRINGS