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Elevating Custom Jewelry Experience: Talisman & Olufson's Unique Offerings

Talisman & Olufson is your premier destination for high-quality custom jewelry, offering an exclusive selection of diamonds, colored gems, and designer brands. Our expert team, trained in the latest techniques and CAD software, ensures every piece is crafted to perfection. Enjoy flexible layaway and financing options while benefiting from personalized customer service. We pride ourselves on community involvement and a commitment to excellence in craftsmanship. Discover the magic of custom-made jewelry that captures your unique memories and feelings.

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Elevating Custom Jewelry Experience: Talisman & Olufson's Unique Offerings

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Presentation Transcript

  1. Talisman & OlufsonMicro Analysis

  2. Target Market Selection • Big Fish Small Pond • Albany • Boomtown Singles • Get’em started early • Self-Purchasing Females

  3. Products • Talisman/Olufson • Custom-made jewelry • Highest quality of diamonds and gems • Customer’s one stop • Olufson carries designer lines • Talisman soon to be only custom jewelry

  4. Products • CAD software has limited capabilities • Talisman has incredible wax artist

  5. Price • We cannot tell you all the secrets… • Margins: • 1.Custom work • 2. Colored-gems • 3. Diamonds • 4. Watches • Flexible Layaway • Wells Fargo Financing

  6. Advertising • Billboard • Newspaper • Radio • Active Member of Community • Auctions • Local Teams

  7. Packaging • Talisman • Gray Fabric…boring • Nicer Wood Boxes • Olufson • Ostrich Leather Design • Nicer Wood Boxes

  8. Distribution • Directly to customers • Expand to E-Commerce • Agreements with vendors • prevents • Partnerships with Wholesalers • license certain pieces • gain more revenue

  9. Service • Services • Repairs • Cleaning • Watch repair • Appraisals • Going the Extra Mile • Walking customers between location • Staying after hours • Providing personal cell number • Go to the customer

  10. Service • Expectations • Graduated Gemologists • Highly trained salesmen • Customer calendar • Brand New computer systems • Sales Force • On the job training • Autonomous • Competitive Environment

  11. Customer Benefits • Customers get the exact kind of high-value jewelry they want • Services provided by the store make jewelry’s quality and value last • Tangible • Intangible • Memories • Feelings • Occasions

  12. Questions

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