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How libraries can serve networked individuals

How libraries can serve networked individuals. Lee Rainie, Director, Pew Internet Project 11.5.10 Tampa Bay Library Consortium Email: Lrainie@pewinternet.org Twitter: @ Lrainie. The internet is the change agent Then and now. 2000 46% of adults use internet 5% with broadband at home

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How libraries can serve networked individuals

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  1. How libraries can serve networked individuals Lee Rainie, Director, Pew Internet Project 11.5.10 Tampa Bay Library Consortium Email: Lrainie@pewinternet.org Twitter: @Lrainie

  2. The internet is the change agent Thenand now 2000 46% of adults use internet 5% with broadband at home <20% watch video online 53% own a cell phone 0% connect to internet wirelessly <10% use “cloud” 0% tech social network users = slow, stationary connections built around my computer 2010 74% of adults use internet 65% with broadband at home >55% watch video online 85% own a cell phone 57% connect to internet wirelessly >two-thirds use “cloud” 46% tech social network users = fast, mobile connections on outside servers and storage

  3. Media ecology – then (industrial age) Product Route to homeDisplayLocal storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  4. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console Apps game console paper Satellite radio e-reader / Kindle storage sticks/disks iPad e-reader/Kindle iPad Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  5. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Ubiquitous computing ageCloud computing“Internet of things” Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  6. 45% of adults own DVRs – up from 3% in 2002 Media ecology – now (information age) 52% of adults own laptops – up from 30% in 2006 Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic iPad Radio stations camcorder/camera PDA/Palm game console App game console paper Satellite radio e-reader / Kindle storage sticks/disks iPad - tablet e-reader/Kindle 42% of adults own game consoles 4% of adults own tablet computer - iPad 5% of adults own e-book readers - Kindle 47% of adults own MP3 players – up from 11% in 2005 Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  7. Media ecology – now (information age) • Networked creator universe • 62% are social networking site users • ~50% share photos • 33% create content tags • 32% contribute rankings and ratings • 30% share personal creations • 26% post comments on sites and blogs • 24% use Twitter / other status update features • 15% have personal website • 15% are content remixers • 14% are bloggers • 4% use location-sharing services Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  8. Information and media ecosystem changes • Volume of information grows • Variety of information sources increases • Velocity of information speeds up • Venues change -- times and places to experience media enlarge

  9. Information and media ecosystem changes • Vigilance – attention to information and media expands AND contracts • Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality • Valence -- relevance of information improves as customization/search tools emerge • Vivid -- social networks are more evident and more important as “coping” structures

  10. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle … and this all affects social networks1) their composition2) their importance and the way people use them3) the way teachers and organizations can play a part in them Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  11. The turn from groups to social networks = a new social operating system Behold the idea of networked individualismBarry Wellman – University of Toronto

  12. Networked Individuals have a different … • Sense of information availability – it’s ambient • Sense of time – it’s oriented around “continuous partial attention” • Sense of community and connection – it’s about “absent presence” • Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences

  13. Implications for libraries – 1 You can be a node in people’s social networks as they seek information to help them solve problems and meet their needs

  14. Implications for libraries – 2 You can teach new literacies - screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism - value of contemplative time - how to create content - ethical behavior in new world

  15. Implications for libraries – 3 Can re-vision your role in a world where much has changed - Access to information • Value of information • Curating info means more than collections • Creating media – networked creators should be your allies

  16. New ecosystem has changed the role that librarians can play in social networks The four-step flow of information • attention • acquisition • assessment • action

  17. How do you…. • get his/her attention? • use your traditional services (they still matter!) • offer alerts, updates, feeds • be available in “new” places • find pathways to people through their social networks

  18. How do you…. • help him/her acquire information? • make sure to offer services and media in many places • find new ways to distribute your collections • point people to good material through links • participate in conversations about your work with your patrons

  19. How do you…. • help him/her assess information? • exploit your skills in knowing the highest quality material • aggregate the best related work • when you make mistakes, seek forgiveness

  20. How do you…. • assist him/her act on information? • offer opportunities for feedback • offer opportunities to learn how to use social media • offer opportunities for community building

  21. Why good social networks (and social networking) matter • Healthier • Wealthier • Happier • More civically engaged = better communities

  22. Thank you! Lee RainieDirector – Pew Internet ProjectLrainie@pewinternet.orgTwitter - @lrainie202-419-4500

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