1 / 15

INTERNATIONAL TRADE

INTERNATIONAL TRADE. Strategies for selling internationally The 7 th Annual Security Summit Sree Sanyal Vice-Consul & Trade Commissioner Consulate of Canada, San Diego. 1. Trade Commissioner Service – Who We Are?.

diep
Télécharger la présentation

INTERNATIONAL TRADE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. INTERNATIONAL TRADE Strategies for selling internationally The 7th Annual Security Summit Sree Sanyal Vice-Consul & Trade Commissioner Consulate of Canada, San Diego 1

  2. Trade Commissioner Service – Who We Are? • A worldwide network of international business development professionals, committed to advancing Canada’s interests abroad. 2

  3. What we do? • Trade Commissioners support: • Outbound trade • Canadian investment abroad • Foreign investment in Canada • Science & Technology collaborations 3

  4. Key Services – What we do? • Preparation for international markets • Market Potential Assessment • Introductions to key contacts in local markets • Assistance in resolving business, investment or other market-access problems 4

  5. How we do it? • Work one-on-one with our clients • Report key business intelligence to clients • Develop our base of local contacts • Support incoming and outgoing trade missions • Programs – ExportUSA, Leap!Canada • Participate in special events that raise Canada’s profile 5

  6. Measuring Success • Organizational need to measure whether our time and resources are being used effectively to advance Canada’s business interests • Performance Tracking System 6

  7. Performance Indicators • Key Monthly Indicators: • Outcalls • Service Requests • Business Leads • Investment Leads • Business Reports • Advocacy Reports • Media Reports • Events • Successful Transactions 7

  8. Successful Transactions • Key measure of success – Transactions • Transactions defined as: • When a client (exporter, investor or technology organization), has successfully established a significant relationship or completed a transaction with a local/Canadian organization. The transaction may range from a distribution or cooperation agreement to a sale or large investment (inward/outward). 8

  9. Successful Transactions2009 • Cubic signs NDA with Cast Software & Dark Matter Labs • Xanatos sells Marine Surveillance System to Puget Sound • Immunovaccine Technologies Inc. collaborating with La Jolla Institute for Allergy and Immunology • Seacoast Science opens subsidiary in Ontario, Canada • ISE Inc. offers IPO on the TSX 9

  10. Highlights: 2009 - 2010 • HMCS Protecteur and Ambassador Doer in San Diego • Forum for delivering key advocacy messages • Introductions to key local contacts • Rear Admiral Michael Bachmann • San Diego Fire Chief Javier Mainar 10

  11. Highlights: 2009 - 2010 • AFCEA West 2010 • Canada Pavilion • 10 of 10 companies said strong business development resulted from their participation • Delivery of key advocacy messages, eg: Buy America provisions 11

  12. Highlights: 2009 - 2010 • The Security Network in Canada • TSN President, Michael Jones, in Montreal, Ottawa, Toronto, St. John’s, Halifax • Met over 60 companies in defense/homeland security 12

  13. Highlights: 2009 - 2010 • San Diego Maritime Week • Two incoming missions from Canada • British Columbia and Newfoundland • One-on-one matchmaking for companies • Planning for follow-up missions underway 13

  14. Highlights: 2009 - 2010 • TSX Cleantech Roadshow • Increased understanding of financial alternatives available outside California • Success story: ISE Inc. goes public on TSX 14

  15. Highlights: 2009 - 2010 • LEAP! Canada • Leap! Canada designed as a multi-phase commercialization program for Canadian technology companies looking to utilize the San Diego market as a market “beachhead” • Successful completion of the LEAP - Pilot Program, Western Canada stage • Over a 100 companies reviewed in Phase I Bootcamps • 20 companies advanced to Phase II • 3 final companies selected for mentoring 15

More Related