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Social Media Case Study by Digital Marketing Lab

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Social Media Case Study by Digital Marketing Lab

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  1. Social Media Case Study

  2. The tea plantations of India mainly found in the east, south and a little bit in the north entice nature lovers and tea cravers alike. The experience is about the vast hill slopes shrouded with the green carpet of tea bushes, the idyllic chirping of the melodious birds, the zesty flowing streams, the colonial comfort in above all… The best of the teas to be enjoyed. It is a hidden treasure in Dooars promising to give you the most exotic and innovative way to enjoy nature. Connectivity to Octavius is excellent. OCTAVIUS TEA RES O RT the Director’s bungalows and WWW.TEARESORTS.IN

  3. CAMPAIGN OBJECTIVE In the resort segment and under the strategic wing of Octavius Tea Plantations, the company had the following objectives to achieve: To grow their engagement on the social media space. To make the customers and the target audience aware about the transformation of the Tea resort. To drive sales by leveraging its active presence in the social media and through effective audience engagement.

  4. TWhile hosting new visitors at the resort and helping them experience fun activities, Octavius even managed to have a surge in the sales of its tea blends. Perhaps, the breath-taking holiday resort and excellent cups of brew were perfect for a social media boost. K E Y RESULT Total Reach: 1,129,986 Total Engaged Users: 47449 Total Impression: 858,246 Total Likes: 23,369 Total comments: 4777 Total Shares: 921 C A MPA IG N RESULTS

  5. A DS TY PES S ETUP Dynamic Ads Video Ads Image Ads Carousel Ads AUDIEN C E S ETUP Custom Audiences Facebook Pixel Lookalike Audiences

  6. FA C EBO O K MA RK ETIN G SUMMERY POST

  7. A UDIEN C E REA C H DEMOGRAPHIC

  8. TA RG ETED LO C A TIO N

  9. SOCIAL MEDIA RELATIO NS HIPS S UMMA RY 62 % INCREASE IN LEADS 54% INCREASE IN REACH 78% INCREASE IN PAGELIKES

  10. Octavius Tea & Industries Ltd., 1898, as a subsidiary of Octavius Steel and Co. Ltd. was a proprietary business headed by Walter Duncan. Encouraged by the success of the tea gardens, and motivated with the acquired experience, Octavius Tea & Industries Ltd are also proud owners of Coffee Plantations in the tranquillity and serenity of the Nilgiri hills under the name of Octavius Plantations Ltd. founded in OCTAVIUS EMPO RIUN WWW.OCTAVIUS.IN

  11. To increase purchases of its tea blends, Octavius wanted to reach new customers and also wanted to grew their page likes. To create Awareness, Preference, Direct Response. C A MPA IG N OBJECTIVE We chosed Facebook platform wherein we would get the people redirected through our ads campaign, so that we can even record traffic EXECUTION

  12. To increase purchases of its tea blends, Octavius wanted to reach new customers and also wanted to grew their page likes. KEY RESULT C A MPA IG N RESULTS Total Reach: 1,491,427 Total Engaged Users: 47449 Total Impression: 1509357 Total Likes: 22,332 Total comments: 368 Total Shares: 727

  13. ADS TYPES AND AUDIENE SETUP Dynamic Ads Video Ads Photo Ads Carousel Ads Custom Audiences Facebook Pixel Lookalike Audiences

  14. FACEBOOKMARKETING POST SUMMERY

  15. TARGETEDLOCATION

  16. SOCIAL MEDIA RELATIO NS HIPS S UMMA RY 73% INCREASE IN ENGAGEMENT 81% INCREASE IN REACH 75% INCREASE IN PAGELIKES

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