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Social Media Impact on Hospitality and The Hotel Industry

Social media monitoring and managing rating and review sites does not make our guests happier. Our efforts are good-hearted, but how effective are they really? This presentation is about the impact social media has on the hotel industry and why information gathered may not be as useful as we think and finding the solutions towards it.

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Social Media Impact on Hospitality and The Hotel Industry

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Presentation Transcript

  1. Social Media And The Hotel Industry

  2. Social Media/Rating Sites • Monitoring Hotel Reputation • Enhance Hotel Reputation • Increase Awareness on Hotel Brand However… Does It Ensure Happy Guests ??

  3. The Negative Impacts – Hotel Industry Inability For 1 on 1 Guest Interaction Inability To Solve Problems In Time/On Site Unhappy Hotel Guests

  4. The Negative Impacts – Hotel Industry Unhappy Guests Remain Unhappy Guests Damages Hotel’s Reputation How Can We Act in Time ??

  5. Is The Problem Solved ?? No…

  6. Solving Problems Onsite • Guests Leave Happier • More likely to receive positive • reviews Positive Feedback

  7. Example : Eco • Ability To Open A Direct Communication • Channel With Each Guest. • Convenient Interaction • Allows for immediate reactions • Better Cater To Each Guest Preferences

  8. Incentives for Feedback • Guests Receive Rewards For Feedback • Easy, convenient, playful and rewarding • Ability to push F&B and other dep’ts. • Guest retention

  9. Increase direct Bookings Guest Receives Rewards (to be redeemed on our booking site) More Direct Bookings. Less fees to OTA’s

  10. Email Me If You Are Interested In My Experience With Eco. dilipsanchez@gmail.com To Find Out More About Eco: Click Here

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