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This article delves into the burgeoning landscape of cloud storage and security, highlighting the potential of the Irish Cloud Free Trade Zone (FTZ) as a hub for data management and security services. We discuss how individuals and companies are outsourcing their data needs and the importance of trust and transparency in adopting cloud technology. With data increasingly regarded as a tradable asset, Ireland is poised to capitalize on its strategic location and existing data infrastructure. This sector presents compelling opportunities for innovation and growth.
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STORAGE, SECURITY & surveillance in the cloud Opportunities for an ‘Irish cloud’ Free Trade Zone Patrick McNutt www.patrickmcnutt.com Follow @tuncnunc
The Digital Self • Individuals outsource memory. • Internal IT department moving control of data to external storage companies Unstructured data: patterns? • B2B and B2C customers have to navigate different computing environments. • Information is the ‘new oil’ • What to do with data?
The Information Sector • Traditional KPIs replaced with customer data: analytics from loyalty cards, buying tools & social media. • Traditional media collapse as new online media use fewer people to generate more content • Mobile games: 26% of gamers migrating to mobile • Migration from traditional TV to Netflix, YouTube in age cohort 14-26 • Collection and harvesting of data v data analysis. • Exponential growth in data, increased virtualization & higher levels of automation.
Trust & Transparency: ‘My Data’ • More data accessed via tablets & smartphones • Customers require trust and transparency T&T in the adoption of technology • Telecom operators provide both T&T • Telecoms have networked data centres in dispersed locations. • Data warehouses, data (call) centres, research institutes, storage facilities already in Ireland.
Cloud Security • Cloud security demand is growing with an estimated US$960m in 2014 • Cloud security [anti-virus anti-hacking] is the new game in security software • Security software market located USA 44% + EMEA 38% + APEC 18% • Key drivers: [i] Technology and ‘security-surveillance intelligence’ • [ii] Discovering data patterns
Irish ‘Cloud’ Free Trade Zone • Data is the new commodity ‘bonded’ ‘stored’ ‘tradable’ subject to duties and taxes. • Shannon FTZ extended to ‘cloud services’ zone under Alternate Site Framework [ASF] guidelines. • Option 1: designate ‘cloud services’; Option 2: with a cloud services provision ‘swapping’ acreage from Shannon to ‘magnet sites’ eg BMW regionMullingar, InishowenPeninsula. Option 3 ‘cloud services’ as unique FTZ.
Prognosis: ‘Tradable’ Personal Data • We are converging to the point where everything will be available online and stored in the cloud • Evolution of Intra-EU cloud data ecosystem • Investment and trading permits in information – Cloud quotas - high value of behavioural data as ‘personal tradable asset’. • Opportunity for Ireland on 50th anniversary of Shannon FTZ • Worthy of debate? Yes.
Thank you for listening……… Mark Twain ‘If you tell the truth you don’t have to remember anything’