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InB’Tween Boutique

InB’Tween Boutique. Retail store Management Robyn Craighead Charisse Milner Briana Plath Casey Ristau. Mission Statement.

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InB’Tween Boutique

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  1. InB’Tween Boutique Retail store Management Robyn Craighead Charisse Milner Briana Plath Casey Ristau

  2. Mission Statement In B’ Tween is a store targeted towards young fashionistas. We offer trendy clothing and accessories that are appropriate for young girls between the ages 8- 12. In B’ Tween is an upscale, inviting boutique that enhances are designer brands. Our store is for intriguing young ladies that are fashion savvy and fashion conscious. Staying fashion forward, we offer our young fashionistas top quality designer clothing. Furthermore, our employees are responsive and knowledgeable of the variety of brands carried at In B’ Tween and are willing to assist our loyal customers.

  3. Long Term Goals • By the end of year 2 have a 70% brand recognition among the local segment. • Double net sales by the end of third year • Increase web generated business 40% by end of year 2.

  4. Short Term Goals • Create a loyal customer base where by the end of year one, 30% of the customers are returning customers. • Generate 15% of business through the website by the end of year one. • Meet our target revenue for year one.

  5. Target Market • Demographics • Diversity • Geographics • Psychographics

  6. Merchandise Selection • Denim • Tops • Activewear • Dresses • Outerwear • Undergarments

  7. Trade Area

  8. Site Selection

  9. Competitive Analysis • Major Competition

  10. Strengths Strong Brand Recognition within the area Very active marketing team that are constantly planning events and receiving publicity. Opportunities They could take the denim lounge a step further and offer adult jeans Store remodeling and expansions Weaknesses It is a larger store with more inventory stock problems. Poor Store Design Threats Their ability to keep up with current fashion trends Weather conditions (Their Roscoe St store recently flooded) Madison & Friends

  11. Strengths Strong Brand Recognition within the area Very active marketing team that are constantly planning events and receiving publicity. Opportunities They could take the denim lounge a step further and offer adult jeans Store remodeling and expansions Weaknesses It is a larger store with more inventory stock problems. Poor Store Design Threats Their ability to keep up with current fashion trends Weather conditions (Their Roscoe St store recently flooded) Justice

  12. MC Store Name 3

  13. Fringe Competition

  14. Merchandise • Sourcing • Buying • Handling

  15. Customer Service • Store hours • Type of payment • Gift cards • Membership • Refunds and exchanges

  16. Financial Information • Pricing Strategy • Building & Start Up Cost • Profit & Loss Statement • Estimated Sales • Operating Cost

  17. Staffing • Sales Force • Employee Training • Job descriptions & specifications

  18. Promotion • Grand Opening Event • Saturday, July 12, 2008 • 12:00 pm • Food & Refreshments • Fashion show • Prizes & Discounts

  19. Advertising • Magazines • Website • Direct Mailer

  20. Point of Purchase Promotions

  21. WEBSITE HOMEPAGE

  22. WEBSITE DENIM PAGE

  23. WEBSITE TOPS PAGE

  24. STORE LAYOUT

  25. Visual Merchandise Plan

  26. Retail Audit Process

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