Location Based Advertising (LBA) Market Industry Trends Report 2022-2027

1. Global Location Based Advertising (LBA) Market Research Report 2022-2027 Author: Elena Anderson Marketing Manager Copyright © IMARC Service Pvt Ltd. All Rights Reserved IMARC Group © 2022 IMARC All Rights Reserved

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3. Report Description and Highlights Report Description Global Location Based Advertising (LBA) Market Outlook 2022-2027: According to the latest report by IMARC Group, titled "Location Based Advertising (LBA) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the global location based advertising (LBA) market to grow at a CAGR of 13.20% during 2022-2027. Location based advertising (LBA) refers to a form of advertising that allows businesses to provide location-specific advertisements on mobile devices. It combines location-based services (LBS) with mobile advertising for targeting consumers at a granular level via offline and online messaging services. Additionally, it involves the utilization of a global positioning system (GPS)-targeting technology to reach a specific target audience by creating new campaigns and driving traffic and sales. Its adoption assists enterprises to reach their customers based on several factors, such as events happening and proximity to a store across the location. In comparison to billboard advertising, it is convenient, cost- efficient and targets a larger audience. Request for a PDF sample of this report: https://www.imarcgroup.com/location-based-advertising- market/requestsample

4. Report Description and Highlights Report Description Global Location Based Advertising (LBA) Market Drivers/Constraints: The global market is primarily driven by the widespread penetration of global positioning system (GPS)- enabled devices. This is supported by the availability of high-speed internet connectivity and rapid digitization across industrial verticals. Moreover, the rising funding by private and public agencies in order to expand the 5G infrastructure is also propelling the market. This has encouraged leading players to heavily invest in the deployment of location-based advertising solutions, thereby catalyzing the market growth. Moreover, continuous developments in the e-commerce infrastructure, coupled with the rapid outbreak of coronavirus (COVID-19) that has impelled the masses to adopt online shopping services, are impacting the market favorably. Furthermore, the increasing investments by key players in the development of aggressive marketing strategies and promotional campaigns are creating a positive outlook for the market. View Report TOC, Figures and Tables: https://www.imarcgroup.com/location-based-advertising-market

5. Report Description and Highlights Report Description Key Market Segmentation The research report includes the following segments: Breakup by Type: • • Push Pull Breakup by Content: • • Text Multimedia

6. Report Description and Highlights Report Description Breakup by Application: • • • Retail Outlets Public Spaces Airports Breakup by Region: • • • • • North America Asia Pacific Europe Latin America Middle East and Africa The global location based advertising (LBA) market is expected to exhibit a CAGR of 13.20% during 2022-2027.

7. Report Description and Highlights Report Description Competitive Landscape: • • • • • • • • • • Emodo Inc. (Telefonaktiebolaget LM Ericsson) Foursquare Labs Inc Google LLC GroundTruth International Business Machines Corporation Near Pte. Ltd Scanbuy Inc Shopkick Inc. (Trax) Telenity Incorporated YOOSE Pte. Ltd Note: We are updating our reports, If you want the report with the latest primary and secondary data (2022-2027) including industry trends, market size and Competitive landscape, etc. Click here: https://www.imarcgroup.com/location-based-advertising-market/requestsample

8. Key Questions Answered in the Report Report Description 1. What has been the historical growth rate of the global Location Based Advertising (LBA) Market? 2. What has been the impact of COVID-19 on the global Location Based Advertising (LBA) Market? 3. What are the key factors driving the global Location Based Advertising (LBA) Market? 4. What is the breakup of the global Location Based Advertising (LBA) Market based on the type? 5. What is the breakup of the global Location Based Advertising (LBA) Market based on the application? 6. What is the breakup of the global Location Based Advertising (LBA) Market based on the distribution channel? 7. What are the key regions in the global Location Based Advertising (LBA) Market? 8. Who are the key players/companies in the global Location Based Advertising (LBA) Market?

9. Report DescriptionTable of Contents 1 Preface 2 Scope and Methodology 2.1 Objectives of the Study 2.2 Stakeholders 2.3 Data Sources 2.3.1 Primary Sources 2.3.2 Secondary Sources 2.4 Market Estimation 2.4.1 Bottom-Up Approach 2.4.2 Top-Down Approach 2.5 Forecasting Methodology 3 Executive Summary 4 Introduction 4.1 Overview 4.2 Key Industry Trends

10. Report DescriptionTable of Contents 5 Global Location Based Advertising (LBA) Market Industry 5.1 Market Overview 5.2 Market Performance 5.3 Impact of COVID-19 5.4 Market Breakup by Type 5.5 Market Breakup by Content 5.6 Market Breakup by Application 5.7 Market Breakup by Region Click here to visit the complete table of content with list of figures and tables: https://www.imarcgroup.com/location-based-advertising-market/toc

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13. Report Description and Highlights Report Description © 2022 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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