Improving Customer Engagement by Technology-Enabled Collaboration

1. Improving Customer Engagement by Technology- Enabled Collaboration Without customer engagement, no business can run successfully. Because, if the businesspersons do not understand the needs of the customer and if the customer does not know how the business works to give the desired output to him, then there will be a void created between the customer and the business. Not only, engaging customers but also taking effective steps to improve customer engagement can be an essential part of the process. For any digitally based companies in the nation, it is important to involve customer engagement programmes to understand the client needs and make them accustomed with the newly processed technological advances in the digital world. For any business, the customer is always considered God. For that involving the customer to various programmes or interactive client meets and conferences, can be quite beneficial to improve customer engagement for the process. However, what can customer engagement provide? Customer engagement places the strategic emphasis on the creation of valuable relationships and encourages both parties to see mutual advantage in that relationship. Your tactics require a multi-channel approach incorporating the best of digital and traditional media. Companies need their critical workforces to perform smarter, faster and more productively. Technology-enabled collaboration embedding can go deep into processes and be incentivizing collaborative behaviour which ultimately transforms the way organizations turn knowledge into action, helping achieve that goal. Collaboration platforms should do more than help employees talk about their work; they should create new ways for employees to do their work.

2. Technology-enabled collaboration with proper customer involvement can be quite engaging for the companies. With the increasing number of cell phones and social technologies, customers have become more powerful than ever before. Customers are in control of their own experience with the ability to find information in seconds and always-connected status, and this trend has forced marketers to rethink how they engage and connect with their customers. Implementing new techniques to involve technology is a major step to improve customer engagement for any digital marketer. The marketers get to choose how information reaches the customers and what they deem worthy of further exploration with so many forms of media vying for their attention. Engaging with customers - reaching them via their preferred channels and now they are most receptive to your messaging - has never been more challenging. At the same time, you have never had more data and such a thorough understanding of where they reside in the customer lifecycle.