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Analyzing Ford's Supply Chain Strategy and Digital Transformation Opportunities

This lecture focuses on the interplay between Ford Motor Company’s supply chain strategy and how digital advancements can enhance interactions with suppliers and customers. Participants are encouraged to analyze Ford's decision-making processes, exploring how the company could potentially implement a model similar to Dell's for a more integrated buying experience. Key discussion points include virtual integration, roadblocks Ford faces in adopting direct models, and strategic recommendations for improvement. Attendees will have a chance to present their insights and receive feedback on their analyses.

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Analyzing Ford's Supply Chain Strategy and Digital Transformation Opportunities

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Presentation Transcript

  1. Lecture 12: Case Ford Motor Company: Supply Chain Strategy

  2. Business Analysis Feedback: General • Lots of interesting ideas, companies, decisions • Be specific – generic statements about companies ‘using IT to increase efficiency’ don’t tell us much • Presentation will be important • Not just list of answered questions, but coherent study of the company and their decisions

  3. Feedback to each group: TODAY 3-5pm Suggested times – come to my office today E2 room 559: 3:00 SUN Microsystems 3:10 Southwest 3:20 Hyundai 3:30 Seagate 3:40 Infosys 3:50 Wipro 4:00 Salesforce 4:10 Walmart 4:20 Boeing 4:30 Safeway 4:40 Toyota 4:50 Amazon

  4. Quiz

  5. Synopsis • How can Ford use the internet to improve how they interact with suppliers and customers? • Can they implement a model like Dell?

  6. Buying experiences – computer vs car • What different experiences have you had? • What factors lead to these differences?

  7. Virtual integration • What is it? • What does Dell get from it? • What aspects would be valuable to Ford?

  8. Roadblocks at Ford • What is stopping Ford from using a direct model?

  9. Survey

  10. Break, Presentation

  11. Recommendations • What steps should Ford take?

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